Yup.It’s probably the springs, MC are pretty stiff.
That's going to get priceyI have the Fox 2.0 shocks that came with my Mopar lift on my Rubicon and they are great for me. Softer than stock on road. I am also running 35 inch KO'2s. I believe there are some companies you can also have them custom tuned with various valving as well depending on your ride preference.
There really is no "budget" option to accomplish what you are looking for, being a shock that is tailored to you, as you don't seem to be satisfied with what you have.That's going to get pricey
E rated K02's ride way harder than C rated tires, if both are inflated to your stated range of PSI use on the road.I had the lift over a year now. I'm running 35' K02 at 32-33 PSI. So would it be better to replace the spring or the shocks?