Depreciation...?

[Smarrtazz]

https://jalopnik.com/here-are-the-cars-you-should-buy-new-instead-of-used-in-1822658388

Interesting article. Jeep Wrangler

I read that article-almost shared it.

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[FrenchSSGTMike]

The Willys guy? :cwl: you know he's going to regret it sooner than later if he's not already. He's probably already looking into a trade in

Oh he already regrets it, which is why he made a video, to try and convince HIMSELF that he was right... While being broken and crying inside lol

 

[Smarrtazz]

No you don’t. Because those vehicles are really $70-80K vehicles if you value the features that make a Wrangler $50-60K to begin with.

Also, whether the perceived competition were those options or going with a lower price variant replacing a VW instead of the Audi, they aren’t competition when they aren’t convertible, and more importantly aren’t a Wrangler.

Equatting it just based on price is a fallacy that makes a $50-60K 15-passenger crew van the same market as a Corvette, the Mercedes or a John Deere 5-6 series tractor because they have the same sticker price at some point.

Agree wholeheartedly.

 

[LouNYC]

Time will tell, but no one here ever imagined that the Wrangler would cost $60k. No one.

 

[RonH]

Time will tell, but no one here ever imagined that the Wrangler would cost $60k. No one.

$60K? I have a Rubicon with just about every option available and with my military discount, Tread Lightly, and some minor (very minor) negotiations, it came in at just under $49...Now, if you'd have said $50K, well, maybe I'd agree.

 

[Matthew/E36]

I think you guys are missing the point. Once you start pricing a vehicle between $50-60K you start comparing it to high end cars like Q5, X5, Range Rover, Volvo and Mercedes Benz.

With that being said, I WANT ONE, but not sure I will get all the bells and whistles.

As someone coming from similar vehicles, I think it's a fairly different category. Not that people aren't cross shopping a wrangler with something less jeepy. The Q5 you can get in that range, but the others not so much or stripped down. Who knows.

I totally hear you on car prices creeping so high though...they sell a $100K Navigator...so maybe we should just go back to forum jeep quarterbacking, lol! It defies our logic, but apparantly not everyones, haha!



BTW I think they will have JLs pushing 80k over their lifespan. Not for me, but I see lifted wranglers on dealer lots for crazy (to me) money.

 

[Matthew/E36]

It may have been priced higher than you wanted to pay for it, or you thought was reasonable, but its sales success & leadership means it wasn’t overpriced.

100%

 

[FrenchSSGTMike]

I think you guys are missing the point. Once you start pricing a vehicle between $50-60K you start comparing it to high end cars like Q5, X5, Range Rover, Volvo and Mercedes Benz.

With that being said, I WANT ONE, but not sure I will get all the bells and whistles.

I have to disagree here...
When I did pretty much decide I was getting a Wrangler, I looked at the (quite higher than expected) price, and looked into ALL other brands to see what else I could get for that price... Considering that our family car is a Kia Sorento, after looking at everything else, I didn’t see a reason to buy a Q3, X3 or whatever else SUV that would just be the equivalent of what we already own. I’m getting a 4x4 I can take the roof and doors off, that can come with a stick while other conpanies try to shove their automatics down your throat, and that we can use to go camping anywhere when the kids will be older.
For the same price you can get a « cooler badge », but not a vehicle anywhere close to being as cool as the JL

 

[Man-of-methods]

Time will tell, but no one here ever imagined that the Wrangler would cost $60k. No one.

I never did, that's for sure. The price of ALL vehicles have gone up drastically the last few years. The thing that gets me is that if you try to sell a vehicle, we all know it'll show some sort of depreciation, if you trade it in the dealer goes by the "black book" value. Banks like to use the NADA, and we're stuck looking at Kelly Blue Book to try and sell. Bottom line is, WE get screwed.

 

[Renegade]

Used JKs May take an unprecedented value hit if/when they apply factory discounts or rebates to move the remaining inventory. I don’t know of Jeep ever having an overlap in production of outgoing and all-new Wrangler models. We will see...

 

[The Great Grape Ape]

Time will tell, but no one here ever imagined that the Wrangler would cost $60k. No one.

I did..., and I think anyone realistically planning on a diesel Rubicon with every option definitely has that price in their possible range.

Perhaps that was true years ago, but with pick-up trucks costing nearly $100K and commonly $70K, the upper limits are not surprising when everyone wants leather everything, auto-anything, and all the options added that make prices jump.

It’s also people complaining about the price of a “Loaded” XYZ that kinda makes it somewhat less meaningful.
Being concerned about the entry level price being significantly increased makes sense because it’s the minimum price of entry, however taking issue with the price for every single option being added for options that didn’t even exist previously makes less sense.

 

[LouNYC]

$60K? I have a Rubicon with just about every option available and with my military discount, Tread Lightly, and some minor (very minor) negotiations, it came in at just under $49...Now, if you'd have said $50K, well, maybe I'd agree.

If you add diesel and power top, it will be closer to $60k.

 

[BoisetheCat]

If you add diesel and power top, it will be closer to $60k.

I'm sorry but if you add every high priced option on any vehicle that options them the price is going to be high lol its just logic bra. i just ordered a JLU for 34k otd that had everything i wanted and well equipped. you don't need what you don't have because you'll never miss it bra.

 

[RonH]

If you add diesel and power top, it will be closer to $60k.

And, if I add the LS3 engine swap, it would be even more. So, what you're saying is that if it is optioned to the hilt, it's more than $60K? I believe it...doesn't make all JLU's more than $60K. If you want the options, you have to pay for 'em...with any vehicle. Hell, I paid $40K for an F-150 in '06...but I wanted it optioned out, so that was my choice...didn't make all F-150s $40K...

 

[RonH]

Had you said something like "I can't believe how expensive cars are today" or even, "I can't believe how expensive Wranglers are", well then you'd have a solid basis for an argument. However, it appears to me (and I could well be wrong) that you want a top of the line, optioned out diesel JL(U) but you don't want to pay what they're asking. Well, that is a free market. If that price appears to you to be excessive, then maybe you should look at used or one of the other vehicles you mentioned. You can get into a JLU for quite a bit less than the $60K you referenced, but maybe not with the features that you're looking for. Hopefully, you'll get what you're looking for at the price you wish to pay. We all want to keep as much of our dollars (or Euros, or whatever currency is in our bank acct) for ourselves as possible.

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