Stellantis to focus on Jeep and Ram in US with multiple under-$40K and $30K vehicles and $70 billion revival plan

[ModdedJK]

Stellantis to focus on Jeep and Ram in the US., with under-$30,000 vehicles coming

May 21, 2026

Stellantis, the automaker conglomerate with a sprawling portfolio of brands, will focus most of its investments for the U.S. market into its Jeep and Ram divisions while introducing more cars under $30,000, according to a turnaround plan outlined for investors Thursday.

Jeep and Ram are said to be two of Stellantis’s “four key brands,” with the other two being its mainstream European makes, Peugeot and Fiat. Under Chief Executive Antonio Filosa’s $70 billion revival plan, the four will receive 70% of the company’s product investments.

Those include plans for more-affordable new cars, a problem that has plagued Stellantis’s U.S. dealers in particular. In North America, Stellantis plans to grab a bigger share of the market with 11 all-new vehicles, including seven “under the $40,000 range” and two “under $30,000.”

https://www.msn.com/en-us/money/com...-coming/ar-AA23J02W?ocid=finance-verthp-feeds

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[JW-UK]

Sounds like there'll be more small Fiats and Peugeots rebadged as a US brand?

 

[yokramer]

They gotta get back to trapping people in bad loans for cheap cars again. Gave up too much ground to Nissan.

 

[Sandevino]

Once the dealer slaps the addendum sticker on the $30k vehicle it will be back in the current range.

 

[stretch-bsn]

Give me a new 30k base model wrangler!!! I’ll bite!!!

To those wondering…no….i don’t smoke crack lol

 

[straydog]

Pretty much the same info as above, just from another source:
https://www.thedrive.com/news/stell...plan-60-new-vehicles-and-50-refreshes-by-2030

 

[AmericanPatriot100]

Give me a new 30k base model wrangler!!! I’ll bite!!!

To those wondering…no….i don’t smoke crack lol

My ‘25 sport base was 31k OTD V6 6MT m220 LSD rear m186 front. Power windows and door locks. Not that I wanted power windows and door locks but manual cranks and door locks had to be ordered!

 

[Sandevino]

 

[Guv]

Like someone else said, just more Fiats, yippee.

 

[yokramer]

It did say $30k & $40K So yea they do already

 

[Sandevino]

It did say $30k & $40K So yea they do already

Right... now find one on a dealer lot?

 

[yokramer]

Right... now find one on a dealer lot?

Why would you get a Wrangler off a lot when they are one of the last few vehicles you can actually special order how you want it.

 

[Oilburner]

Why would you get a Wrangler off a lot when they are one of the last few vehicles you can actually special order how you want it.

Cause ‘Instant Gratification’ why else?

 

[yokramer]

Cause ‘Instant Gratification’ why else?

In that case paying more is just a fee for being stupid

Altho I suppose if your only vehicle has shit the bed and you need something like now now buying a Wrangler off the lot maybe makes sense but if youre in that much of a bind other cars could make more sense.

 

[Remorseless]

They gotta get back to trapping people in bad loans for cheap cars again. Gave up too much ground to Nissan.

You've heard of the Altima, get ready for the Jerptima!

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