Notorious
Well-Known Member
- First Name
- Kevin
- Joined
- Feb 11, 2020
- Threads
- 4
- Messages
- 2,215
- Reaction score
- 4,590
- Location
- North Texas
- Vehicle(s)
- 2000 TJ Sahara
Correct me if I’m wrong but generally speaking...
Higher MSRP, more margin, more vehicle options and more room to wiggle.
Smaller MSRP, less margin, less vehicle options and less room to wiggle.
Generally speaking, 7-8% below invoice is anywhere between 11-13% off MSRP.
This percentage off may not be available for all Wranglers as the amount off is based on the configuration of the Wrangler that the buyer is looking at.
There is no coincidence that higher priced Rubicons and older vehicles sitting on the lot for a much longer time usually qualify for additional dealer savings. Contrast this to newer vehicles with smaller margins that turn over fairly quickly - deep discounts not needed because they will sell for around the dealer asking price.
Higher MSRP, more margin, more vehicle options and more room to wiggle.
Smaller MSRP, less margin, less vehicle options and less room to wiggle.
Generally speaking, 7-8% below invoice is anywhere between 11-13% off MSRP.
This percentage off may not be available for all Wranglers as the amount off is based on the configuration of the Wrangler that the buyer is looking at.
There is no coincidence that higher priced Rubicons and older vehicles sitting on the lot for a much longer time usually qualify for additional dealer savings. Contrast this to newer vehicles with smaller margins that turn over fairly quickly - deep discounts not needed because they will sell for around the dealer asking price.
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