Smarrtazz
Well-Known Member
Great video!Here's a video that goes with the Forbes article but just went up in case you have already read it. There are actually two more coming but they're delayed while we get some permissions in.
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Great video!Here's a video that goes with the Forbes article but just went up in case you have already read it. There are actually two more coming but they're delayed while we get some permissions in.
I actually shot that one myself. The other two were done with professional cameras, hence the delayGreat video!
Pretty cool! I’ve watched so many videos on the JLs...I’ll take any I can getI actually shot that one myself. The other two were done with professional cameras, hence the delay
Thank you so much - I really appreciate that! Notes like that are what makes it worth writing.[/QUOTE
I agree with you, great idea. I believe customization is an appealing idea to buyers, also. Well, that and it’s a freaking Wrangleri really did enjoy this article. what might have been interesting to explore further is the “escapism” that appears to be fueliing sales growth, and how jeep meets that market while tempering expectations for convenience or conformity. in my estimation, the vast majority of jeep buyers will never off road - or if they do, it will be (at best) a bumpy dirt road or a curb stop.
it might be interesting to explore the mindset of the jeep buyer and it’s correlation with adventurism, escapism, and the general want for more connectedness.
jeep gets this. it flavors their marketing and messaging. would love to see it permeate a review.
Oh yes, I wholeheartedly agree with all of this. I think the spirit of adventure is at the core of the brand even for those who don’t venture off-road. Jeep calls them “dreamers”i really did enjoy this article. what might have been interesting to explore further is the “escapism” that appears to be fueliing sales growth, and how jeep meets that market while tempering expectations for convenience or conformity. in my estimation, the vast majority of jeep buyers will never off road - or if they do, it will be (at best) a bumpy dirt road or a curb stop.
it might be interesting to explore the mindset of the jeep buyer and it’s correlation with adventurism, escapism, and the general want for more connectedness.
jeep gets this. it flavors their marketing and messaging. would love to see it permeate a review.
Just click "continue to article" in top right.Would have read it but didn't because of this: