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2026 incentives?

Norcal_Flyfisherman

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I'm debating buying an existing 2025 or ordering a 2026. There are some nice incentives currently on the 2025's, what are the odds of rebates or incentives on the new 2026's when they are first coming available?
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jadmt

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pretty rare jeep would give incentives on a vehicle that has not even hit the sales floor.I see a few dealers advertising they have incoming 26's but my guess is it will be a while before you see incentives...could be wrong tho.
 

Lurch60

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I'm debating buying an existing 2025 or ordering a 2026. There are some nice incentives currently on the 2025's, what are the odds of rebates or incentives on the new 2026's when they are first coming available?
Likely just the first responder/military rebates they always have going.
 

Catman

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2026 2-door sitting at a local dealer has no incentives other than the standard First Responder/Military ones as mentioned above. I suspect it will be two months while the 2026's roll out before they would offer any incentives as there are plenty of 2025's around. Heck, there are still 2024's around and I even saw one new 2023 listed somewhere that is $20k off MSRP.

I did not drive the 2026, but I am curious if they made any steering or noise insulation improvements as mentioned by many AI responses regarding potential 2026 updates...
 

BenoA

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Quoting myself from another post: In my neck of the woods, local dealer showing upcoming 2026 JLU Willys (no photos yet) with price hike of 2k$ (Canadian dollar) but no rebates/incentives in comparison with the 2025. I was able to get the windows sticker from the VIN from the 2026 but no engine/tranny shown. Base price is up 2k$ (Canadian dollar) but options prices are the same as a 2025.
 

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mixdup

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The whole reason the 2026s are so late is so they can push all the 2025s out, and not have a glut of 2026 models pile up exactly so they can avoid a lot of concessions. They're resetting and want to get out of the bind they're in

If you want a really good deal, you should find a 2025 on a lot that has been sitting a while. There's very few changes in 26 and the warranty starts the day you buy it, so there's not really a downside
 

entropy

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I wouldn't risk it. It is a good time to buy a 2025. I paid 48k for a 59k willys JLU V6 XR in '41 color 3 months ago. And 2026 models are gonna be pretty much the same. If you find what you like in 2025 configuration, buy it.
 

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Lurch60

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So this is my Wrangler from my Dealers website that I hope is soon on a truck for delivery. It was completed 3 days ago. I'm sceptical but it would be a pleasant surprise if these are valid incentives.

Jeep Wrangler JL 2026 incentives? Screenshot_20251017_162958_Firefox
 

WXman

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There's no way a dealer is going to give you the same deal on an order as they do on a last year's model they've already got sitting on the lot.

Unless you just HAVE to have those new door hinges, the '26 is identical to the '25 so there's no reason to wait. Take advantage of the huge sales on '25s right now. The one I picked up last week was advertised at $13,200 off sticker, plus I got $1,000 bonus cash via a code from Jeep, plus the leasing specials on '25 Rubicon right now are the best I've seen since 2019.
 

jimim

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What do you all think of 20% discount on a 25 right now? I feel like these discounts look huge but the price of the 26 is a bit lower so this time next year we will be in the same situation.
 

TXRubicon

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I was able to get nearly 24% off MSRP on a brand-new September build 2025 Rubicon X last week.

What do you all think of 20% discount on a 25 right now? I feel like these discounts look huge but the price of the 26 is a bit lower so this time next year we will be in the same situation.
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