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Oscar Mike

Jeepney18

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Can someone explain what Oscar Mike is on a Jeep? I've seen a few with it.
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JLUSoCal

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dccurtis

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When I was in the Marines ā€œOscar Mikeā€ was the NATO phonetic alphabet way of pronouncing ā€œOMā€ which stood for ā€œOn the Moveā€.

Always what I think of when I see these Jeeps. Just assuming this military tradition is what Jeep marketing had in mind.
 

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If I remember right, when originally introduced it was only sold to military personnel through their purchasing programs. Later I think some freedom editions got the badges and sales weren’t ā€œrestricted ā€œ to anyone, it was more of a military tribute model.
 

dccurtis

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Oh that’s cool. I did not know that!
 

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scottybue

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It's a continuation of the "Call of Duty" and "Modern Warfare" editions from the JKs, but I guess they broke with the video game moniker, so they went with "Oscar Mike," which is to mean exactly what dccurtis said above.

My father bought a 2018 JK "Oscar Mike" only because he liked the star on the hood. There are a couple of badges still lurking from the video game edition.
 

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It's a continuation of the "Call of Duty" and "Modern Warfare" editions from the JKs, but I guess they broke with the video game moniker, so they went with "Oscar Mike," which is to mean exactly what dccurtis said above.

My father bought a 2018 JK "Oscar Mike" only because he liked the star on the hood. There are a couple of badges still lurking from the video game edition.
Call of Duty (2011) and Call of Duty MW3 (2012) Editions were special editions which were both advertising and marketing partnerships. They are unrelated to the Freedom Editions, as well as Willys Editions. The latter 2 are ā€œtributeā€ special editions.
 

cjmdwyer

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I noticed my 2020 JLUR has a plaque that shows a paratrooper and says oscar mike on the rear gate. Other ones i've seen this plaque has vehicle measurements and water fording depth.
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