Another Price Check

[TPAJETSKI]

Never owned a jeep before. Wife wants one badly. Advertised price is about 8.5% below MSRP for a 2020 Sport S. Only options are paint and Sirius (MSRP 33,530). I'm thinking this late in the year looking at 11-12% might be possible. Is this realistic?

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[kingpinJL]

please read my thread:
https://www.jlwranglerforums.com/fo...-how-to-get-a-decent-deal-on-a-vehicle.54713/

5-8% under invoice is a great deal and totally realistically achievable.

 

[Wranglernator]

Never owned a jeep before. Wife wants one badly. Advertised price is about 8.5% below MSRP for a 2020 Sport S. Only options are paint and Sirius (MSRP 33,530). I'm thinking this late in the year looking at 11-12% might be possible. Is this realistic?

Remember that ads are usually for one or two vehicles just to get you on the lot.

I don't think time of year matters in this covid environment, where FCA factories are running at 70% capacity and people are still waiting 4 months for their 2020's to be built.

But if you look in the dealer recommendations thread, you can see some dealers offering as much as 7% off invoice on build-to-orders, which corresponds to 13% off, according to the 2021 interactive pricing worksheet.

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