?? Pride and Honor – Jeep Recognized for 22nd Consecutive Year as America’s Most Patriotic Brand; Renews Long-standing Partnership With USO

[JAY]

Pride and Honor – Jeep® Brand Recognized for 22nd Consecutive Year as America’s Most Patriotic Brand; Renews Long-standing Partnership With USO

• Jeep® brand retains the No. 1 spot as America’s most patriotic brand in annual Brand Keys survey
• Jeep brand and USO (United Service Organizations, Inc.) renew partnership, marking 15 years together in support of the country’s armed forces and their families
• As another means of support, the brand also offers a Military Incentive Program
• Jeep brand is donating a portion of the proceeds to military charities with every Freedom Edition sold
• American flags are prominently positioned on doors of the new Jeep Grand Cherokee, Wrangler and Gladiator Freedom special editions as a tribute to the Americans who design, engineer, build and drive the vehicles
• Legendary Jeep brand's off-road capability is enhanced by a global electrification initiative that is transforming 4xe into new 4x4 in pursuit of the brand’s vision of Zero Emission Freedom. All Jeep brand SUVs will offer an electrified variant by 2025

June 29, 2023 , Auburn Hills, Mich. - The Jeep® brand, celebrating more than eight decades of freedom, adventure, passion and authenticity, has again been named as America’s most patriotic brand. For the 22nd year in a row, the Jeep brand is America’s most patriotic*, according to Brand Keys Most Patriotic Brands survey. Consumers who were surveyed assessed brands that best embody the value of patriotism in 2023.

The Jeep brand and the USO also announced as part of its Fourth of July celebrations that their enduring partnership, marking 15 years, has been renewed.

“Over the years, through many campaigns, sponsorships, events and in-kind donations of vehicles and other support, our partnership with the USO mission has helped make it possible to keep service members connected to family, home and country,” said Jim Morrison, senior vice president, Jeep brand North America. “And to celebrate July 4th, we wanted to do something extra for our military members by increasing the brand's military discount for 10 days, from July 1 through July 10, to $2,000.

"The Jeep brand’s origins date back to 1941 with the birth of an iconic 4x4-capable vehicle that was requested specifically by the U.S. Army. Since that time, the Jeep brand has become synonymous around the world for outdoor adventure and freedom. Being recognized as America’s most patriotic brand for the past 22 years is a testament to our passionate Jeep community and to all those who protect America's independence,” Morrison said.

“It is through generous partners, such as the Jeep brand, that the USO can go where no other nonprofits can go to support and keep the members of our nation's military connected to everything that gives meaning to their service,” said USO Chief Operating Officer Alan Reyes.

To determine the 2022 rankings, Brand Keys surveyed more than 5,800 consumers, 16 to 65 years of age, balanced for gender and political affiliation, assessed 1,172 brands in 131 B2C and B2B categories, using Brand Keys emotional engagement measures. The assessments evaluate brand resonance for the single value of patriotism, and the Jeep brand was identified as the best for meeting today’s patriotism challenges.

"It's fantastic when a brand such as Jeep stands for something important and meaningful to consumers,” noted Robert Passikoff, president of Brand Keys. “Patriotism is one of the most powerful values around, crossing political, social and ethnic lines. It resonates 365 days a year. When it comes to engaging consumers, it provides an authentic and believable foundation. Patriotism provides an extraordinarily strong strategic advantage. Consumers know it. Consumers feel it. More importantly, they act on it! Jeep brand has been the Most Patriotic Brand in America for 22 years in a row, the kind of emotional connection few brands ever attain. We congratulate them!”

Through the Jeep brand’s Military Incentive Program, select military personnel are eligible for military bonus cash to use toward select 2023 vehicles. Active, active reserve, retired military, retired military reserve, 100% disabled veteran and honorably discharged veterans, within 12 months of discharge date, are eligible under the program. The offer applies to purchases and leases on a range of 2023 Jeep brand vehicles.

As a tribute to U.S. military members, the Jeep brand also offers a military-themed, special limited-edition Freedom package for the 2023 Gladiator and Wrangler, featuring military-themed exterior and interior design cues. The 2023 Jeep Freedom Edition (limited quantities) pays tribute to those who serve in the U.S. military. With unique military-themed decals and badges and impressive features for the road and trail, it honors the perseverance of brave service members. The Jeep brand will make a $250 donation to military charities with every Freedom edition sold. “Since 1941” is a badge of honor proudly displayed on all Jeep brand vehicles, recognizing the Jeep brand’s long-standing military heritage and legendary 4x4 capability leadership for more than 80 years.

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[mushroomax]

Where's that salute emoji?



....found it ?

 

[AFD]

"A salute to all nations, but mostly America!" - Sam Eagle

 

[BeachNJeep]

It may be the most patriotic, but not the most American made (based on parts content, engine manufacture and final assembly). It's sad that a Honda, Toyota and Kia are more "American Made" than the most iconic symbol of America, the Jeep [Wrangler].

Wrangler, Gladiator and 4xe are 25th, 27th and 30th, respectively, SMH.

https://www.cars.com/articles/2023-...ndex-which-cars-are-the-most-american-467465/

 

[KCSgtMaj]

Nice.

 

[JLeco2022]

good luck with the military discount. I retired from the army and I am 100% disabled, jeep told me to pound sand when i asked about the discount for my 22 jlu i bought last year.

 

[AFD]

It may be the most patriotic, but not the most American made (based on parts content, engine manufacture and final assembly). It's sad that a Honda, Toyota and Kia are more "American Made" than the most iconic symbol of America, the Jeep [Wrangler].

Wrangler, Gladiator and 4xe are 25th, 27th and 30th, respectively, SMH.

https://www.cars.com/articles/2023-...ndex-which-cars-are-the-most-american-467465/

100% this. I'm glad that Jeep is so patriotic, slapping US flag stickers on everything, but it pisses me off to no end that the Wrangler engines are either made in Mexico or Italy.

A "proudly made in Toledo, Ohio" Jeep should be comprised of just as many or more US-made parts than US-made import brands, especially once you start comparing the insane prices they've been charging us.

?

 

[BeachNJeep]

100% this. I'm glad that Jeep is so patriotic, slapping US flag stickers on everything, but it pisses me off to no end that the Wrangler engines are either made in Mexico or Italy.

A "proudly made in Toledo, Ohio" Jeep should be comprised of just as many or more US-made parts than US-made import brands, especially once you start comparing the insane prices they've been charging us.

?

Amen, brother!

 

[OSCAR II]

Pride and Honor – Jeep® Brand Recognized for 22nd Consecutive Year as America’s Most Patriotic Brand; Renews Long-standing Partnership With USO

• Jeep® brand retains the No. 1 spot as America’s most patriotic brand in annual Brand Keys survey
• Jeep brand and USO (United Service Organizations, Inc.) renew partnership, marking 15 years together in support of the country’s armed forces and their families
• As another means of support, the brand also offers a Military Incentive Program
• Jeep brand is donating a portion of the proceeds to military charities with every Freedom Edition sold
• American flags are prominently positioned on doors of the new Jeep Grand Cherokee, Wrangler and Gladiator Freedom special editions as a tribute to the Americans who design, engineer, build and drive the vehicle.

As a tribute to U.S. military members, the Jeep brand also offers a military-themed, special limited-edition Freedom package for the 2023 Gladiator and Wrangler, featuring military-themed exterior and interior design cues. The 2023 Jeep Freedom Edition (limited quantities) pays tribute to those who serve in the U.S. military. With unique military-themed decals and badges and impressive features for the road and trail, it honors the perseverance of brave service members.

Hello Jay, any idea when they will start taking orders for the 24 Freedom Edition? (come on you know)

PS: The past few years the Freedom came with the steel bumpers. Add the winch, offer the V6 3.6 with 8sp auto NO eTorque and they can take my money!

 

[Oncorhynchus]

Jeep marketing is riding the wave of public sentiment about the brand’s association with patriotism rather than driving the wave.

I’d say Jeep owners are more responsible than the manufacturer for sustaining this specific aspect of the brand perception.

 

[USNvet]

good luck with the military discount. I retired from the army and I am 100% disabled, jeep told me to pound sand when i asked about the discount for my 22 jlu i bought last year.

When I was shopping for a new Jeep a few weeks ago, I asked if the dealership offered a veteran's discount and they sent me to a Jeep link where I could apply for $500 off.

In looking at who qualifies, I found that Jeep picks and chooses which veterans they will give the discount to, and many veterans are left off the list for no apparent reason than Stellantis seems to be looking at their year end profit line while trying to look like they are pro veteran. That seems pretty disingenuous (okay I'll say it, chicken shit) to me.

For instance, a veteran who signed up for one enlistment and who served a tour or two overseas in the combat zone and in combat, but left active duty 366 days ago, does NOT qualify. A 2 year reservist who spent the whole active duty requirement playing gopher for an admiral or general at the Pentagon, and who left active duty 364 days ago, does qualify! Both should.

As I remember the requirements, to qualify for the $500 military/veterans discount you had to be on active duty (ducking bullets or serving coffee in the Pentagon qualify), be retired with a career under your belt, be a veteran who left active duty no more than a year ago, or be a veteran with a 100% VA disability rating.

Steve, you ought to qualify on a couple of accounts unless the rules were different in 2022. Me, it has been over 5 decades since I left active duty and the war zone after one enlistment, and my disability rating isn't up to Jeep standards, so no lollypop for me. I expect I could reach that 100% service connected level if I put in for PTSD, but with the antics of a certain political party these days, I choose not to risk my 2nd amendment rights!

Message to Jeep, as the so-called Patriotic Brand leader, you should know better!

 

[USNvet]

It may be the most patriotic, but not the most American made (based on parts content, engine manufacture and final assembly). It's sad that a Honda, Toyota and Kia are more "American Made" than the most iconic symbol of America, the Jeep [Wrangler].

Wrangler, Gladiator and 4xe are 25th, 27th and 30th, respectively, SMH.

https://www.cars.com/articles/2023-...ndex-which-cars-are-the-most-american-467465/

Using foreign parts is nothing new to Mopar. My 1973 Power Wagon contains some Canadian parts, and the Fargo namesake is even mentioned on the GVWR door label!

 

[JLeco2022]

When I was shopping for a new Jeep a few weeks ago, I asked if the dealership offered a veteran's discount and they sent me to a Jeep link where I could apply for $500 off.

In looking at who qualifies, I found that Jeep picks and chooses which veterans they will give the discount to, and many veterans are left off the list for no apparent reason than Stellantis seems to be looking at their year end profit line while trying to look like they are pro veteran. That seems pretty disingenuous (okay I'll say it, chicken shit) to me.

For instance, a veteran who signed up for one enlistment and who served a tour or two overseas in the combat zone and in combat, but left active duty 366 days ago, does NOT qualify. A 2 year reservist who spent the whole active duty requirement playing gopher for an admiral or general at the Pentagon, and who left active duty 364 days ago, does qualify! Both should.

As I remember the requirements, to qualify for the $500 military/veterans discount you had to be on active duty (ducking bullets or serving coffee in the Pentagon qualify), be retired with a career under your belt, be a veteran who left active duty no more than a year ago, or be a veteran with a 100% VA disability rating.

Steve, you ought to qualify on a couple of accounts unless the rules were different in 2022. Me, it has been over 5 decades since I left active duty and the war zone after one enlistment, and my disability rating isn't up to Jeep standards, so no lollypop for me. I expect I could reach that 100% service connected level if I put in for PTSD, but with the antics of a certain political party these days, I choose not to risk my 2nd amendment rights!

Message to Jeep, as the so-called Patriotic Brand leader, you should know better!

I honestly just laugh now adays at companies that say they support veterans, they normally do it so the informed think they are a good company, it sickening how many people in the world do this. I would honestly be fine if companies didn't offer any discounts, shit i bought my jeep because i liked it not because the company said they supported XYZ.

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