fishing rods

wife and i love to go fishing, and kayaking. we also camp. I mainly been wanting to carry kayaks and fishing rods. That's my #1 goal at the moment so with that mentioned What cross bar brand should I buy to do this job? In the future however i may want a rack.. which one would you guys...

Along with being Jeep Wrangler enthusiasts, we also happen to be avid Bass Fishermen (and women). Rather than trying to stuff our fishing rods inside of our new JLUS, we'd love to find a solution that would allow us to carry them externally on top of the jeep. Any suggested equipment for this...