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Jeep® Brand Teams Up for 18th Year as Exclusive Automotive Sponsor With ESPN, Which Unveils Virtual X Fest for X Games Aspen 2021
Virtual X Fest is an immersive, interactive environment that complements the X Games Aspen live telecast and gives fans a virtual on-site experience. Upon entering the virtual X Fest, fans can customize their own avatar and explore the base of the mountain filled with experiences and a music stage.
Experiences will include exploring an augmented reality model of the new 2021 Jeep Wrangler 4xe, the most capable, technically advanced and eco-friendly Wrangler yet. Fans visiting the virtual X Fest world will be able to engage with the Jeep Wrangler 4xe by clicking on the X Games logo above the vehicle, which takes them into a 3D interior experience and tells them more about the new Wrangler.
A 30-second television and digital spot, “Couldn’t,” will be available on the Jeep brand’s YouTube channel and will air on ESPN throughout coverage of X Games Aspen 2021.
In addition to the virtual experience, the Jeep brand will have four of its vehicles on the slopes: the new Wrangler 4xe, all-new Grand Cherokee L, Wrangler Rubicon and Gladiator Rubicon.
Elements featured as part of sponsor packages include signage across all event competitions, virtual X Fest activations, content creation and rights to the official marks and logos. Sponsors will also have a media presence during the X Games telecasts, as well as prominent positions across X Games social media platforms.
ESPN, ABC and ESPN2 will televise a combined 13.5 hours of live X Games Aspen competition, which will also be accessible via the ESPN App to viewers who receive their video subscription from an affiliated provider. In addition, four hours of exclusive coverage of X Games Aspen 2021 will be streamed on the @XGames YouTube, Facebook and Twitter pages. Extensive coverage will also be featured across XGames.com, the X Games Aspen App, @XGames on Instagram, Snapchat and more.
- 30-second television and digital spot, “Couldn’t,” will be available on the Jeep® brand’s YouTube channel and will air on ESPN throughout coverage of X Games Aspen 2021
- The virtual X Fest experience for fans includes an augmented reality model of the new 2021 Jeep Wrangler 4xe
- Jeep brand vehicles featured on the slopes include the Wrangler 4xe, all-new Grand Cherokee L, Wrangler Rubicon and Gladiator Rubicon
Virtual X Fest is an immersive, interactive environment that complements the X Games Aspen live telecast and gives fans a virtual on-site experience. Upon entering the virtual X Fest, fans can customize their own avatar and explore the base of the mountain filled with experiences and a music stage.
Experiences will include exploring an augmented reality model of the new 2021 Jeep Wrangler 4xe, the most capable, technically advanced and eco-friendly Wrangler yet. Fans visiting the virtual X Fest world will be able to engage with the Jeep Wrangler 4xe by clicking on the X Games logo above the vehicle, which takes them into a 3D interior experience and tells them more about the new Wrangler.
A 30-second television and digital spot, “Couldn’t,” will be available on the Jeep brand’s YouTube channel and will air on ESPN throughout coverage of X Games Aspen 2021.
In addition to the virtual experience, the Jeep brand will have four of its vehicles on the slopes: the new Wrangler 4xe, all-new Grand Cherokee L, Wrangler Rubicon and Gladiator Rubicon.
Elements featured as part of sponsor packages include signage across all event competitions, virtual X Fest activations, content creation and rights to the official marks and logos. Sponsors will also have a media presence during the X Games telecasts, as well as prominent positions across X Games social media platforms.
ESPN, ABC and ESPN2 will televise a combined 13.5 hours of live X Games Aspen competition, which will also be accessible via the ESPN App to viewers who receive their video subscription from an affiliated provider. In addition, four hours of exclusive coverage of X Games Aspen 2021 will be streamed on the @XGames YouTube, Facebook and Twitter pages. Extensive coverage will also be featured across XGames.com, the X Games Aspen App, @XGames on Instagram, Snapchat and more.
Sponsored
