Jeep is launching its first-ever web series competition, “Jeep Wrangler Celebrity Customs,” as part of its new marketing campaign encompassing digital, social and experiential elements.
The centerpiece of this unique competition is the iconic Jeep Wrangler. Former NBA standout and sports analyst Jalen Rose hosts the six-episode web series.
In the web series, baseball legend and MLB analyst Alex Rodriguez, entrepreneur and media personality Maria Menounos and the restaurant media platform The Infatuation, with co-founders Andrew Steinthal and Chris Stang, compete with the assistance of professional customizers and Jeep Performance Parts to craft an all-new 2018 Jeep Wrangler that showcases their respective styles, passions and personalities.
Watch out the very first episode inside.