Yet another dealer trying to price gouge.

wibornz

Well-Known Member
First Name
Ted
Joined
Aug 3, 2018
Messages
3,828
Reaction score
12,383
Location
lansing, Mi.
Vehicle(s)
JL Unlimited Rubicon
Occupation
Retired from Corrections....I have stories.
I have nothing to add here except for the awesome use of the word rapacious! :like:
I have added that word to my vocabulary.
 

wibornz

Well-Known Member
First Name
Ted
Joined
Aug 3, 2018
Messages
3,828
Reaction score
12,383
Location
lansing, Mi.
Vehicle(s)
JL Unlimited Rubicon
Occupation
Retired from Corrections....I have stories.
I chuckled as I read about people waiting four or five months to get their Jeep. I waited three years from the time I decided I was buying a Jeep until I ordered it. Then I was a little bit irked that it came in so fast. I was expecting it to be 8 to 10 weeks out before I received it and it came in 5 weeks.
 

JEEPIDON

Well-Known Member
First Name
Charlie
Joined
Mar 6, 2018
Messages
604
Reaction score
871
Location
Forsyth, Missouri
Vehicle(s)
2018 Wrangler Rubicon JL, 2018 Wrangler Sahara JL, 2010 Dodge Challenger R/T, 2013 Ram Longhorn 2500, 2008 JK Wrangler Sahara
Occupation
Retired - Business Consultant
You do realize that Toyota was founded in 1937…4 year before Jeep? Not that I agree with the argument of Jeep’s being valueless in the future, but Toyota does in fact have a pretty good 80+ year track record in the business.
"Prius" , was not commenting on Toyota.
 

tools44

Member
Joined
Jul 6, 2021
Messages
10
Reaction score
8
Location
Chicago
Vehicle(s)
2021 Sahara
I chuckled as I read about people waiting four or five months to get their Jeep. I waited three years from the time I decided I was buying a Jeep until I ordered it. Then I was a little bit irked that it came in so fast. I was expecting it to be 8 to 10 weeks out before I received it and it came in 5 weeks.
Ok, I'll bite. Why THREE years? Also, was it your first jeep? And why would you be irked it came early?
 

JEEPIDON

Well-Known Member
First Name
Charlie
Joined
Mar 6, 2018
Messages
604
Reaction score
871
Location
Forsyth, Missouri
Vehicle(s)
2018 Wrangler Rubicon JL, 2018 Wrangler Sahara JL, 2010 Dodge Challenger R/T, 2013 Ram Longhorn 2500, 2008 JK Wrangler Sahara
Occupation
Retired - Business Consultant
So, two things.
1. The $9995.00 adjustment is over 10% of value. Isn’t that “profiteering”?

2. While at the dealer I overheard a snippet of a financing conversation. He was talking to a young couple, like early 20’s.
“That would be the payment on 96 month financing.”
Profiteering is usually associated with "illegal" ways of making money or getting over on someone. The dealer owns the vehicle and can sell at any price they want to.....just like you and me. Nothing illegal by being a greedy bastard.

I'm not advocating adding huge dealer markups, but we surely do not complain when they apply huge 'discounts'.

Different marketing conditions can drive strange behavior.
 

JEEPIDON

Well-Known Member
First Name
Charlie
Joined
Mar 6, 2018
Messages
604
Reaction score
871
Location
Forsyth, Missouri
Vehicle(s)
2018 Wrangler Rubicon JL, 2018 Wrangler Sahara JL, 2010 Dodge Challenger R/T, 2013 Ram Longhorn 2500, 2008 JK Wrangler Sahara
Occupation
Retired - Business Consultant
In my view, price gouging is generally limited to a necessity - like inflated gas/food/generator prices during a natural disaster. On a nice-to-have product like a Jeep, it's capitalism. I thought that we had decided, as a nation, that we liked capitalism. Or do we only embrace the concept when it's in our favor?
Buying a car probably isn't looked at as a "natural disaster" and seldom does anyone need a new overly priced vehicle to stay alive.

Food, water and shelter are in totally different categories and the pricks that try to take advantage of people trying to survive should be dealt with swiftly and harshly.
 

JEEPIDON

Well-Known Member
First Name
Charlie
Joined
Mar 6, 2018
Messages
604
Reaction score
871
Location
Forsyth, Missouri
Vehicle(s)
2018 Wrangler Rubicon JL, 2018 Wrangler Sahara JL, 2010 Dodge Challenger R/T, 2013 Ram Longhorn 2500, 2008 JK Wrangler Sahara
Occupation
Retired - Business Consultant

Rogue Toad

Well-Known Member
Joined
May 25, 2021
Messages
90
Reaction score
207
Location
Florida
Vehicle(s)
'21 JLU Rubicon
In a way I can't blame them because dealers must be hurting with the lack of both new and used inventory to sell.

Nonetheless, these markups are short term thinking on the dealer's part. I don't see how an extra $10k or even $30K is really going to offset the lack of sales right now, and any buyer who sees that (short of the complete idiots) is going to remember it and avoid that dealer. Not to mention that now people also spread the word through social media.

When I see dealers that do that, or even ones that add their "scotch guard packages", I avoid them like the plague.
 

wibornz

Well-Known Member
First Name
Ted
Joined
Aug 3, 2018
Messages
3,828
Reaction score
12,383
Location
lansing, Mi.
Vehicle(s)
JL Unlimited Rubicon
Occupation
Retired from Corrections....I have stories.
Ok, I'll bite. Why THREE years? Also, was it your first jeep? And why would you be irked it came early?
I had Jeeps before. Was Jeepless at the time. I knew the JL was coming. I saw a video called the JK Experience Alaska and told the wife that we would be Jeeping in Alaska in retirement. I was three years out from retirement. I ordered the Jeep 2 weeks after I retired. I wanted the Jeep to come in after the first of the year as I had a month of traveling planned and did not want the Jeep to just sit on the dealer lot. The Jeep came in before the first of the year but before I left for some extended travel. So it all worked out okay in the end. I used the three years to stack money aside for the downpayment.
 

Balimon

New Member
First Name
Doru
Joined
Aug 11, 2021
Messages
1
Reaction score
0
Location
Michigan
Vehicle(s)
2021 80th Anniversary 2-door JL
Took my JLR to the dealer for its first free oil change and walked around the lot while waiting. They have quite a few new JL's and JT's on the lot, which surprised me...until I started looking at the stickers. ALL of them had this $10k-ish markup over MSRP. No wonder they have so many unsold. If the market drop that some financial guessers are predicting happens, I'll bet they'll wind up regretting their decision.

FB9150BE-BFA8-46DA-93D2-C703A397A8FC.jpeg
My experience when I got mine 2 weeks ago was that dealer was installing Mopar lifts on their inventory, and was trying to charge double the regular customary charge. I still think I overpaid for my 2” Mopar lift kit, but it’s a lot better than the $10k that dealer wanted.
 

dgoodhue

Well-Known Member
First Name
Dave
Joined
Aug 22, 2020
Messages
549
Reaction score
490
Location
Framingham, MA
Vehicle(s)
'21 80th JLU
I agree, but there is likely some program benefit, even if minor. The average household income of a JLU buyer is ~ $122k per year. Stimulus checks went to families with household incomes of up to $146.4k. There is certainly some overlap in that Venn diagram.

For those who did not qualify for stimulus checks, the wealth effect tailwinds of raging stock and housing markets, paired with bigger year end bonuses from better-than-expected 2020 results, certainly underwrote some JLU purchases. I can speak with certainty regarding that.

And anecdotally, I heard of a neighbor who owns her own small business who took two rounds of paycheck protection funds and remodeled her personal house. This likely happened across the country, and underwrote car/boat/vacation/second house purchases of massive proportions. This will not likely happen again.

Finally, its not just the expiration of short-term stimulus and unemployment benefits that may soften the economy, consumer demand, or the availability of credit. The Federal Reserve likely begins "tapering" talk this fall, and they have ~ $4 trillion of excess liquidity they need to withdraw from the US economy. I'm not making a forecast, but I do work with money professionally and I worry that it **could** get ugly in a next few years should a negative wealth effect cool enthusiasm for higher ticket purchases. Time will tell.
I agree though I corrected the stimulus below. Another factor is the trade in value. I know a few people that between the family stimulus and high trade in value bought new cars.

The stimulus for all three rounds was $150K AGI before phasing out. The 1st one didn't phase out until $198K, the last one phased out at $160k. AGI allowed employer deductions such as 401k contributions, HSA, flexible spending and health coverage from their wages. One could technically could get to $200k with those deductions and get the full amount. I can guarantee that some households making $225K got some of the stimulus.
 

viper88

Well-Known Member
First Name
Nick
Joined
Apr 22, 2018
Messages
4,265
Reaction score
4,082
Location
IL
Vehicle(s)
'19 JLR 2.0T
I chuckled as I read about people waiting four or five months to get their Jeep. I waited three years from the time I decided I was buying a Jeep until I ordered it. Then I was a little bit irked that it came in so fast. I was expecting it to be 8 to 10 weeks out before I received it and it came in 5 weeks.
Prior to the pandemic there were really fast delivery times. Just as easy as ordering a pizza and almost as fast. I placed my order via email and called in a $100 credit card deposit. Less than 2 weeks later I was driving it. My '19 JLR only took 11 days from order to delivery. This was back in March of 2019.
 
Advertisement

Motor City Aftermarket
 
Advertisement
Top