They did ok in 2004 when that Bronco concept came out and they also made the retro style 2005 Mustang. Lately everything looks like a Fusion especially the 2018 Mustang and all the SUVs.Ford's design language is just terrible. Everything looks awful.
I don't have much hope for the bronco. If they did a retro design that would be great but i am guessing it will be another boring ugly SUV design.