- First Name
- Mar 11, 2019
- Reaction score
- DFW - Texas
- 2018 Jeep Wrangler Rubicon
- Business Analyst
- Vehicle Showcase
Because that is what people are willing to pay. I suppose it's the same reason someone was recently willing to pay $63,000 for the original iPhone that sold for $600.Wrangler is currently #2 most price marked-up vehicle on the market. See the iSee research report ranking below.
The average Jeep buyer is paying a markup above MSRP that is over 20% for Jeep Wranglers. They must not be on any Jeep Forums. Using Miracle CJDR in Gallatin Tennessee I ended up paying 12% under MSRP for my 2023 Rubicon. I was price protected from any price increase and my Jeep went up a couple thousand dollars on the final sticker price and that made my 6 - 7% under invoice/10% under MSRP go up to 12% under MSRP. It seems like everybody on the Forum gets a price at least 1% below invoice. The dealers that are getting 20+ % markup are really taking advantage of buyers. This Forum is a real money saver...
These 10 Cars Are Priced the Highest Above MSRP
Consumers looking to avoid price hikes will want to steer clear of these 10 models, which are priced between 20 and 27 percent above MSRP.“All but two of these high-priced models are luxury vehicles, reflecting the ongoing confidence and willingness of luxury buyers to spend whatever it takes to get the vehicle they want,” said Brauer. The two non-luxury vehicles are the Jeep Wrangler and Jeep Wrangler Unlimited, SUVs with consistently high demand and passionate buyers.