Yep, as ZandCwhite said, it’s a spot for Rick Pewe to set his beer. He is the former editor of JP Magazine as well as 4Wheel and Off road, among other things. He is an advisor to Jeep and had a lot of input on the JL. One of his biggest complaints about the Jk was there was no longer a flat place to set a beer while working on the Jeep. So they placed this flat section on the cowl just wide enough for a beer can and then put his flip flops icon on it so he’d know where to set his drink. That’s the story I heard at least.