There are already over 150k reservations for the Bronco. Naturally some of those will be cancelled, but certainly there are more to come prior to the actual release. IIRC, Ford is planning to produce 200k Broncos per year, so your 50k number seems quite low.What happens if Broncos sell 50k units a year at some point in the near future?
I think Jeep will be forced to decision-plan knowing there is now an alternate option for folks wanting top and doors off in an off-road capable vehicle. I doubt that means they will lower the price, but as others have speculated, I could see the expansion of options to some lower trim levels or other adjustments in order to entice folks.