multicam
Well-Known Member
- First Name
- Tanner
- Joined
- Feb 11, 2019
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- 8
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- 1,925
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- 5,501
- Location
- near Kansas City
- Vehicle(s)
- 2018 4Runner, 2019 JLR
- Vehicle Showcase
- 1
While I like where your head’s at, and I love the idea of “even MOAR POWAH,” I think you vastly underestimate the costs of vehicle development and emissions/crash test certification from the government. It’s not a simple matter of putting parts together however you want and then selling the jeep. Also, with all that power, the whole jeep is going to need to be strengthened to handle it... from steering components to suspension to the frame to the transmission, etc.There’s a market for every dumb idea: https://www.rubitrux.com/jeep-wrangler-jl.html
What I wonder is why FCA doesn’t look at the most popular modifications, build THAT as a premium model, and give it a cool name like “The Beast”.
For the manufacturer, building a Rubicon with 3 inch lift, 37” tires, Brembo-or-similar brakes, 488 gears, superior tuned shocks, stronger axels/knuckles/driveline, proper tire carrier, larger fuel tank, winch-ready bumper, and aluminum skid system would be a nearly cost-neutral tweak. To do a first class job with all of these options might cost FCA an additional $1,500 to $2,500.
Depending on how they did it, they could deliver a $25,000 value (for us) for, say, $10,000. Or they could package options and market incremental versions, like quadratech “stage” builds that would be 99% cost neutral for FCA, like lift, 35s, bigger brakes, and 456s, for example. I’d be surprised if equipping a Rubicon with that package would add even $700 to the manufacturing cost and they could easily sell the option for $7,000. They could build the Jeep equivalent to the Power Wagon, or the Raptor.
It’s fun to dream though!
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