aldo98229
Well-Known Member
- First Name
- Aldo
- Joined
- Nov 16, 2019
- Threads
- 86
- Messages
- 11,019
- Reaction score
- 27,683
- Location
- Bellingham, WA
- Vehicle(s)
- 2023 Jeep Gladiator, 2018 Fiat 124 Spider
- Occupation
- Market Research
- Vehicle Showcase
- 3
FCA sold roughly 200,000 JLs last year, of which 10% - 12% were 2-door. That’s only 20,000 - 24,000 2-door JLs leaving the factory.
If you start cutting that between Sport and Rubicon, automatic and manual, V6, 4-cyl and diesel, etc., you end up making pretty much a bunch of one-offs.
Stellantis already announced it plans to improve FCA’s operating profit from 5.5% to PSA’s 7.5% by end of this year.
My guess is it is going to have to rationalize production, which means there are going to be fewer trim levels (not a bad idea: Sport, Willys, Sahara and Rubicon?), better bundling of options (a great idea), and perhaps fewer color combinations (hopefully not; knock on wood!). Perhaps we will see options like LEDs and proximity locks made standard on higher trims.
The specs between the 2.0T and the 3.6 V6 are too similar to make any meaningful difference; my guess is they will choose one and drop the other.
With the 2023 mid-cycle redesign, I can see Jeep sharing more parts across all Wrangler versions —e.g., bumpers, fenders, turn signals, grilles, armrests, etc. This would reduce unnecessary complexity and production costs, improve manufacturing and inventory efficiency, resulting in better overall product quality and reduced warranty costs.
The temptation to drop the 2-door is going to be great, but given Wrangler’s unique history, my hope is cooler heads will prevail. Bringing back the 2-door Sahara might be a relatively easy way to boost share of 2-door Wrangler sales.
If you start cutting that between Sport and Rubicon, automatic and manual, V6, 4-cyl and diesel, etc., you end up making pretty much a bunch of one-offs.
Stellantis already announced it plans to improve FCA’s operating profit from 5.5% to PSA’s 7.5% by end of this year.
My guess is it is going to have to rationalize production, which means there are going to be fewer trim levels (not a bad idea: Sport, Willys, Sahara and Rubicon?), better bundling of options (a great idea), and perhaps fewer color combinations (hopefully not; knock on wood!). Perhaps we will see options like LEDs and proximity locks made standard on higher trims.
The specs between the 2.0T and the 3.6 V6 are too similar to make any meaningful difference; my guess is they will choose one and drop the other.
With the 2023 mid-cycle redesign, I can see Jeep sharing more parts across all Wrangler versions —e.g., bumpers, fenders, turn signals, grilles, armrests, etc. This would reduce unnecessary complexity and production costs, improve manufacturing and inventory efficiency, resulting in better overall product quality and reduced warranty costs.
The temptation to drop the 2-door is going to be great, but given Wrangler’s unique history, my hope is cooler heads will prevail. Bringing back the 2-door Sahara might be a relatively easy way to boost share of 2-door Wrangler sales.
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