You are so right about the planning being a big part of the fun! I'm staying stock for awhile with my JL Rubi, but could see a 2" lift at some point. I am going to quickly put a winch on it, though. Either an Engo or Smittybilt X20. A CB will be going in as soon as a suitable mount can be found. I'm also looking to get some of the Mopar molle gear or other molle pouches to put on the seatbacks, including a first aid kit, which Mopar appears to have shown at SEMA.Back in the early 2000s I was in the market for a new vehicle. I was looking at a Wrangler but couldn't pull the trigger based on the reliability concerns (at least as I perceived them at the time). Was also looking at the FJ but never liked it enough. Ended up with an Infinity FX-35 for a couple of years and then back to a boring sedan. Since that point I always looked at Wranglers longingly...like the girl who got away (and didn't turn out to be some psycho hose-beast). I've been wanting a Wrangler ever since. Now that i'm old(er) and have more money and I'm in the market for a new ride I'm pulling the trigger. Most likely a 2019 unless my current car throws a rod or something. I've thought of sabotage so I'm "forced" to get it early but that just doesn't seen like the best move. I'll maybe get a shiny color that will drive my wife nuts like Mojito or Nacho.
I had all of my JK upgrades planned. Made a big spreadsheet of everything. Now that'll have to be redone given the design changes and the need to wait for JL aftermarket parts. I find the planning half of the fun of a purchase (well, hopefully not with the Wrangler - maybe 25%). Very much looking forward the being able to do the "Jeep wave" from a Jeep and not from a Mazda (you get funny looks). Can't wait to get with a group and hit MOAB or someplace else out West.
In the mean time, the JK will still get a few more minor mods to keep me occupied.