Which car company will own jeep next?

$uicide$hift

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The corresponding Fiat model to the Renegade is the 500x. They're the same vehicle except for the styling cues for each company, and a more rugged AWD system for the Trailhawk Renegade.
Reminds me of the Dodge Neon conversion to PT Cruiser.





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Sean L

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Reminds me of the Dodge Neon conversion to PT Cruiser.
I love how the only difference between the Dodge and Plymouth versions of the Neon was, one said Dodge and the other said Plymouth.
 

misanthrope

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Reminds me of the Dodge Neon conversion to PT Cruiser.
I love how the only difference between the Dodge and Plymouth versions of the Neon was, one said Dodge and the other said Plymouth.
Ugh and uck. I had a Plymouth Horizon and a Dodge Omni. They were the exact same turd, just crapped by two different butts...
 

The Great Grape Ape

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Porsche is the perfect match. Wrangler, GC & Scrambler would all thrive. $50 grand for a base model is nothing for the European Market. Engine options would be awesome, too
I do like VW/Audi/Porsche, and it does have way less overlap than others, although I do think the GC would likely eventually be folded in and become a spoke on the Tiguan/Q5/Cayenne AllSport/Q3/Macan groups, but maybe not.

I’m just unsure about their go-to-market positioning, but I think if we were looking for a nice big company fit, that would be better than many others that are likely to dilute the brand. Although it would double up on the Mfrs most people associate with ‘diesel-gate’ so that might get people’s hackles up prematurely.

Funny, I learned stick on an old brown VW Rabiit, and when I was living in Europe (UK and Germany) I had Golf VR6 Synchro (and Golf Polo before that.. and Fiat Punto before that as company cars), came back here wonder WTF why don’t we have those Synchro Golfs in Canada, even just the 4cyl (1.8) !!

For everything VW is doing with the B-Cycle efficient engines, and their Audi power tuned engines VAG would definitely make for some interesting powertain options, just a lot of turbos though, but at least I have more faith in their cold weather chops than some companies, so might be Ok.
 

ThirtyOne

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I do like VW/Audi/Porsche, and it does have way less overlap than others, although I do think the GC would likely eventually be folded in and become a spoke on the Tiguan/Q5/Cayenne AllSport/Q3/Macan groups, but maybe not.

I’m just unsure about their go-to-market positioning, but I think if we were looking for a nice big company fit, that would be better than many others that are likely to dilute the brand. Although it would double up on the Mfrs most people associate with ‘diesel-gate’ so that might get people’s hackles up prematurely.

Funny, I learned stick on an old brown VW Rabiit, and when I was living in Europe (UK and Germany) I had Golf VR6 Synchro (and Golf Polo before that.. and Fiat Punto before that as company cars), came back here wonder WTF why don’t we have those Synchro Golfs in Canada, even just the 4cyl (1.8) !!

For everything VW is doing with the B-Cycle efficient engines, and their Audi power tuned engines VAG would definitely make for some interesting powertain options, just a lot of turbos though, but at least I have more faith in their cold weather chops than some companies, so might be Ok.
But the question is what does Porsche get out of it? They already have a good presence in North America, a great brand, and what appears to be a successful SUV strategy.
 

maguro

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My guess is that a Chinese company will eventually buy Jeep. Like it or not, China will be the worlds largest economy in another ~10 years so it's only fitting that they have a major presence in the auto industry. Something they can suddenly become with the purchase of a company like Jeep. Much like the way Lenovo bought IBM's PC and server division to become one of the largest IT vendors in the world.
 

The Great Grape Ape

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But the question is what does Porsche get out of it? They already have a good presence in North America, a great brand, and what appears to be a successful SUV strategy.
For Jeep alone, yeah, very limited upside, although they could bring back The VW THING :like:
I was thinking more beyond Jeep as the purchase, because as mentioned before there is likely no way in hell FCA sells just Jeep. So looking at FCA’s old Chrysler assets, then there is a lot of upside for VAG, where they add a truck division, return to the MiniVans (like when the Routtan which was just a rebadged Caravan) and their muscley N.Am. cars, then VW fills FCA’s small-midsized gigantic hole in their car lineup.

So from a ‘more than just Jeep’ pruchase it makes sense, if buying only Jeep, then it makes sense for a lot more companies and less for VW, but that’s less likely to happen IMO, and Sergio has stated as much.

Edit: Also might be some VW opportunities with the Promaster/RAM side of FCA offering them a better access in N.Am. for their Euro commercial options,
 

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But the question is what does Porsche get out of it? They already have a good presence in North America, a great brand, and what appears to be a successful SUV strategy.
Huge profits and it opens them up to a whole new market of off-road enthusiasts; 430,000 units (Wrangler+GC) sold in 2017. The new Scrambler gets them into the pickup market and they look awesome. It's fun to speculate.

"Jeep is America's only real sports car." - Enzo Ferrari
 

ThirtyOne

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Huge profits and it opens them up to a whole new market of off-road enthusiasts; 430,000 units (Wrangler+GC) sold in 2017. The new Scrambler gets them into the pickup market and they look awesome. It's fun to speculate.

"Jeep is America's only real sports car." - Enzo Ferrari
Why do they want that market? They have their own market that Jeep can't touch. I just don't see the synergies. Yes, they could become a company that adds American muscle to their stable but that to me doesn't fit their brand at all. It actually devalues their overall brand.
 

The Great Grape Ape

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Why do they want that market? They have their own market that Jeep can't touch. I just don't see the synergies. Yes, they could become a company that adds American muscle to their stable but that to me doesn't fit their brand at all. It actually devalues their overall brand.
Muscle doesn’t have lower their brand perception as long as it’s at arms length just like Buggatti & Rolls doesn't hurt Golf’s image as a good econo car maker in Europe with the Up and Polo, etc.

Also, the Truck upside is huge, Pickups are one of the fastest growing segments with women and families in N.Am. replacing many SUVs, and VW has none of that.
 

vintage38

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Jeep has been bought and sold about 5 times in its history.
So who would you like to see buy them next?
Me personally id go with ford or Toyota.
You mean Jeep doesn't own Jeep! Dang it all, hood winked again. lol
 

kingdog23

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Why do they want that market? They have their own market that Jeep can't touch. I just don't see the synergies. Yes, they could become a company that adds American muscle to their stable but that to me doesn't fit their brand at all. It actually devalues their overall brand.
VW Group has no light trucks in their lineup, and the pickup market is on fire. I see a pretty good synergy with all their brands.
 

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VW Group has no light trucks in their lineup, and the pickup market is on fire. I see a pretty good synergy with all their brands.
They have the Amarok, but not in the US. There are rumors about possibly building a truck in the US Chattanooga Plant swirling now.
 

The Great Grape Ape

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Yeah, forgot about that Amarok, had a weak 4cyl engine, so wasn’t really attractive, but now is a Diesel6.
 

DaveNH

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They have the Amarok, but not in the US. There are rumors about possibly building a truck in the US Chattanooga Plant swirling now.
That said, the rumored truck is said to be a Ridgeline competitor, and would be a unibody design based on the Atlas. Link posted over on the Scrambler forums said that it may be a surprise reveal at NY.
 

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