My guess is, when they are on dealers lots( like others have said) . I think the last thing Jeep wants is people to configure/ build and then hit "find" and there are no results in their area.....
Built mine online. $52,600 yikes. Couldn't select the new "ragtop" option that they have been showing. Must be a later release. We will be waiting for that, for sure. I am sure then we will have a $53K build.