rickinAZ
Well-Known Member
Many people talk about building Rubicon-level capability by buying a new Sport and then strategically adding parts. They're right. It can be done more cost effectively than the cost of a new Rubicon.
The problem is when you go to sell it. The Rubicon will get exceptional resale, while the Sport's modifications will valued at near zero and you'll only monetize the base cost of the Sport. Maybe a little more. The retort is always "Resale is meaningless to me. I'm keeping this Jeep forever". I've heard that dozens of times on this forum. Usually right before they get the itch for a new ride.
The problem is when you go to sell it. The Rubicon will get exceptional resale, while the Sport's modifications will valued at near zero and you'll only monetize the base cost of the Sport. Maybe a little more. The retort is always "Resale is meaningless to me. I'm keeping this Jeep forever". I've heard that dozens of times on this forum. Usually right before they get the itch for a new ride.
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