JeepColorado
Well-Known Member
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I’m curious what everyone’s thoughts are around what Jeep will do to combat the competition it will face soon. The muscle car war drove incredible competition which led Chevy to bring back the Camaro and launch a ZL1; Dodge tried to end the argument with the 700+HP Demon, but Ford is set to release a GT500 that should beat them all….for now.
The same competitive forces are turning to the off-road world and I LOVE IT! The Tacoma TRD Pro, the Chevy Colorado ZR2, now the Ford Ranger Raptor. In about 2 years the SUV market will see the same.
The Toyota 4Runner is due (probably overdue) for a complete redesign- and the new TRD Pro’s already come with snorkels for the first time noting an uptick in their game. Ford is set to release the Bronco in 2020 and Land Rover is bringing the Defender back to the U.S for the first time since the 90s.
Bottom line- our beloved Jeep Wrangler will face more competition in about 2 years than it has faced in the last 20+.
They will have to do something to keep the momentum. What do you think it will be?
Any other ideas?
The same competitive forces are turning to the off-road world and I LOVE IT! The Tacoma TRD Pro, the Chevy Colorado ZR2, now the Ford Ranger Raptor. In about 2 years the SUV market will see the same.
The Toyota 4Runner is due (probably overdue) for a complete redesign- and the new TRD Pro’s already come with snorkels for the first time noting an uptick in their game. Ford is set to release the Bronco in 2020 and Land Rover is bringing the Defender back to the U.S for the first time since the 90s.
Bottom line- our beloved Jeep Wrangler will face more competition in about 2 years than it has faced in the last 20+.
They will have to do something to keep the momentum. What do you think it will be?
- A Hemi V-8? -people pay $25K for this aftermarket- how many would buy it if it came from the factory?;
- An independent suspension, Sandstorm concept-type of “fast-off-road” style Wrangler comparable to a Raptor set-up?;
- A re-release of the Hard Rock Rubicon with more substantial off-road upgrades? What would they be?;
Any other ideas?
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