What Will Jeep Do to Stay Ahead in the Off-Road War that is Coming?

[drogers]

I have a Land Rover and follow them. ALL Land Rover full sized models are offered in the states with a diesel. There are also five trims not three and they'll be out at launch. Unlike Jeep they're making a two door truck. You seem like you're joking. There is no defender without a soft top.

I deleted the email from Land Rover but here's an article that is close to what they're saying

https://www.motorauthority.com/news/1111202_new-land-rover-defender-not-far-away-automaker-says

That article is about a year old - more recent ones quote LR as saying the extra models will follow *if it’s successful*.

As for price, you have your $ and £ mixed up, and you’re still off by about &7,000.

Sponsored

 

[Armycop]

The early 2000s were an off-road war with that Hummer H2 and the FJ Cruiser taking on Jeep. We saw how that one went....

 

[PavementWarrior]

If Broncos were so good, why did they ever stop making them?

Explorers out sell broncos/wranglers by a large margin. but no reason to do one or other is what they are realizing.

270k explorers sold last year vs 190k wranglers

 

[xpsruler]

If the Bronco is made to be off-road oriented (live axles, modularity, good approach/breakover/departure angles then it could definitely be a valid contender. I honestly hope it comes out to be a good vehicle as I believe competition brings out improvements. Theres enough of a market for both.

Landrovers have become nothing more than pricey luxury vehicles and are a totally different market.

4Runners and Tacomas are nice but suffer from impaired approach and departure angles.

 

[kylebw7]

That article is about a year old - more recent ones quote LR as saying the extra models will follow *if it’s successful*.

As for price, you have your $ and £ mixed up, and you’re still off by about &7,000.

You don't know land Rover. Everything coming out about the defender lately is to keep the Chinese knock off companies from making a copy before they can release it. There's beenIt's why they're testing it with a modified range Rover sport body instead of its actual body

Also the heavily souped up "adventure edition" adjusted from pounds to dollars was covered in about every accessory and $58500 last year.

 

[JeepColorado]

The only thing I've seen that shows any promise out of LR are the SVX off-road models. The hope would be of course that a new Defender would be a very solid base and a version with the SVX package would be on par with a Rubicon.

Still, trusting LR to get all of the electronics right when it has plagued them for years is a lot, in particular considering the prices.

If I were going to go for the gadgetry version of off-road capability I'd get a Toyota- 4Runner or else a Land Cruiser if I wanted a high-end model. ...Crawl Control, Electronic Traction Control, KDSS hydraulic suspension etc...

 

[JIMBOX]

The only REAL competition for the jeep will be the (possibly) BRONCO and

The best/real competition in the last 10 years was the Hummer H4 and that crapped out--

I even had an early order for the H4 (GM), but NOPE !

Whatever

JIMBO

 

[Sean L]

I think the introduction of the JL/U should be seen as a way to keep ahead of the game while the Bronco and Land Rover are still in the works. The introduction of different engine options is a good way to keep ahead too.

 

[Muzzle of Bees]

I say focus on quality. Also, continue to make the JL good for road trips. The off road prowess can be fantastic while keeping the occupants somewhat comfortable.

 

[Muzzle of Bees]

The only REAL competition for the jeep will be the (possibly) BRONCO and

The best/real competition in the last 10 years was the Hummer H4 and that crapped out--

I even had an early order for the H4 (GM), but NOPE !

Whatever

JIMBO

I guess the 4Runner is chopped liver?

 

[JIMBOX]

YUP, compared to the H4, it is and-

Even the jeep would come in second-

Whatever

JIMBO

 

[bkjolly]

The only REAL competition for the jeep will be the (possibly) BRONCO and

The best/real competition in the last 10 years was the Hummer H4 and that crapped out--

I even had an early order for the H4 (GM), but NOPE !

Whatever

JIMBO

The new Land Rover Defender is supposed to be released in the next year or two. I think that's really the only upcoming competition for the Wrangler. The Bronco would only be direct competition if they were doing a 60's style retro and not a 70's or 80's style Bronco. If Toyota decided to do a retro FJ that was more like the original and less like the mid 2000's version that would be a direct competitor and if on the off chance that Suzuki decided to release an updated sidekick that would also be a direct competitor. However, Jeep has gone against all of these in the market place before and managed to remain competitive so I don't think there is really any off road war they have to worry about. Oh wait and if International decided to release an updated Scout. Considering that the only one that is releasing an update is Land Rover, and that we don't even know if they'll stay true to the original and even if they do stay true to the original it'll be north of 100k for a new one Jeeps market position is safe.

 

[MrJeepNut]

I personally would like a sub 2500 lb version built to the old Willy's dimensions with a 4 banger, modern suspension technology, 100:1 or better crawl ratio, and modern amenities.

Absolutely, except for one thing: I'd personally like a fairly spartan, CJ-like interior, where you rip out all the carpets and actually use the drain plugs when you hose out the bare metal interior after every few wheeling excursions. I want it to be easy to work on and modify, e.g. add accessories or change your heater core without spending a full day disassembling and reassembling a more modern dash like you find on all Wranglers. Functional "modern amenities", like comfortable seats, a decent heater, and some modern electronics are OK with me, as long as they're rugged enough for frequent open-top Jeep usage.

 

[James]

Hey, great questions.

If you watch the latest YouTube video from easter weekend at Moab with the four jeep concepts vehicles. Jeep is moving into the aftermarket parts industry full steam ahead.
They are not too concerned with any real competition just yet. If they do bring the diesel to the USA in 2019 that will be a major game changer and Secure their dominance.
They already offer a factory V8 motor that will drop right in the JL.
What will be interesting is how they will do with selling the Mopar parts vs all the aftermarket companies.
The word I heard is FCA has plans for the customer to be able to order a JL with all of their Mopar (lift, snorkel , wheels, and so fourth) parts from the factory as a complete built vehicle just like AEV.
If they do go this direction the rest of the auto industry will have to do something to compete and that is where we should see the race for our dollars.

 

[jaldeborgh]

I think what people are missing is most Jeep’s never see real off-road use. Most consumers are buying into the Jeep traditions so it’s a lifestyle purchase. Given this Jeep is in a very good position and just needs to stick to their current product roadmap. It’s a very steep uphill climb for any competitor.

Sponsored