Honestly... The "something different" would be us the fans and the off road enthusiast. Why get one? Like I said there are people who buy pickups and never haul stuff. Or even better, the guy that buys the dually and never tows anything. I agree... Then why buy one? Well... We live in a society where image means everything. Yes for some it's a Napoleon thing. But you really have to think about how many soccer mom's drive these Jeeps? It's not the off road capability but the fact that it's there and people think it's cool. It's not so much the adventure as it is the lifestyle. They can fit the kids in it, haul the groceries, commute to work, they're up off the ground in a cool looking capable vehicle that portrays the active lifestyle and mommy is cool cause she drives a jacked up Jeep and the top comes off. I guess the point I'm making is that it feeds so much more than the way you and I may look at it. The real selling point is the best of all worlds IMHO. You are absolutely right though. I may not use my tools that often but I have a set if needed.I agree that once you enter a certain vehicle price range off road use is highly unlikely. Of course, for some it is a Napoleon thing. Using 4x4 is like using a tool. But, there is something different about those that purchase a Jeep Wrangler. We expect it to be subjected to regular off road stuff. You cannot hide a Jeep Wrangler, it is all about being off road.Otherwise, why have one? I get the Suburban thing. I drove Volvo's because they sit high and feel tough too. I do not use all of my toolbox everyday, but I have the tools ready if needed.