What if a Fair Price for this Jeep

johnparjr

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Looking at a 2020 and wanted to know what everyone thought would be a fair price for this one you might have to zoom in as that's the best picture I have of the Sticker

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viper88

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Probably right around $47,500-$48,000 plus a very reasonable DOC fee of a couple of hundred bucks.
 
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johnparjr

johnparjr

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I found the window sticker online
 

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viper88

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13% off MSRP is probably the best possible deal, not "fair".
I guess Fair is subjective. Fair to me is the lowest realistic selling price. In my area it is very easy to get 13% off msrp on a $55K JL. That's probably about 7% under invoice. I actually got 14% off msrp on a $50K Rubicon. Just go see Jason Beltran.
 
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viper88

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53k is 3.5% off MSRP. You'll need to search around a but I think 8-10% off MSRP is where it's at.
You are leaving money on the table if you pay that on a $55K msrp.
 
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