Im going by a dealer today and I'll ask them for the invoice price. Only to actually record their response. I'm 99.987% sure they will just laugh at me. Once again, it's probably just here in Canada.Most dealers will show you the invoice. Years ago they got smart and worked with the car manufacturers to help them out so they all didn’t go under. When KBB first started posting the invoice folks would go in and basically say I will give you $100 over invoice and truly to the dealer it was $100 profit. They can’t live on that. It was how most would shop.
Fast forward to now and while the invoice is that then the manufacturers do “rebates” and such over the entire inventory so it can’t be tracked or tied to one specific vin on the lot. This is now how dealers will sell you below invoice because they know what it takes to keep the lights on and make a profit. Those profit margins will be all over the board so that is why you still need to shop around as not all will match each deal. I have bought lots of cars and find that just because they are a huge volume dealer doesn’t always mean the best price. Some of those big dealers are part of a huge company I.e. Autonation and many of them don’t really care about customer loyalty or customers for life. They know that a sucker will still come in and buy a car at MSRP and they like that.