aldo98229
Well-Known Member
- First Name
- Aldo
- Joined
- Nov 16, 2019
- Threads
- 86
- Messages
- 11,021
- Reaction score
- 27,692
- Location
- Bellingham, WA
- Vehicle(s)
- 2023 Jeep Gladiator, 2018 Fiat 124 Spider
- Occupation
- Market Research
- Vehicle Showcase
- 3
Yes, individuals’ opinions are subjective, but in the aggregate they provide objective, quantitative measurements. That’s why we have proven, scientific sampling methods.Initial quality is such a bullshit thing. It's asking customers who recently purchased a new vehicle to rate the quality of the product they just purchased. So it's all subjective data with no quantitative points to measure against.
Surveys don’t get results 100% accurate every single time, but they still give a valid view of where customers, the market and the industry are at any given time.
I agree with you that initial quality is not very relevant to us customers; it is more relevant to automakers. It gives them a measure of how well or poorly the processes they implement at the plants and at the dealers are working. For most of us, a longer-term measure of quality is more useful.
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