Price, ignorance, and/or not wanting to jump into a new untested model at the time. Some people just want a Wrangler to have a Wrangler. They don't care about engines, transmissions, handling, or even capability because they'll never put the tires to a trail.I always wondered why in 2018 anyone would buy a JK brand new when the JL was available since there's such a big difference between them, particularly in the interior from the 3rd world JK to 1st world JL. Is it price?
This is why the Wrangler has such great resale value. You can take any Wrangler that's got the shittiest Chinese aftermarket parts barely bolted to it, coated in rust, scratched to hell and back, a flat tire, hole in the soft top, and a billion miles on it and someone will buy it.