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Under invoice pricing?

islandtees

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I see many getting up to 6% under invoice. I know there is a dealer holdback, but how are dealers doing this.
In Florida many dealers don't want to discount off list.
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Hughesonthenet

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I see many getting up to 6% under invoice. I know there is a dealer holdback, but how are dealers doing this.
In Florida, many dealers don't want to discount off list.
You're right ... Florida dealers haven't been getting under invoice very much, though I have heard of one or two in the 3 - 4% under range. To get down to 6% (or more) below invoice, there are a few regional, high-volume dealers you may want to check out. Closest to Florida would likely be Koon's in Virginia, or Superior in Conway, AR. I've ordered mine from Superior. I'll be flying up and enjoying the ~900 mile ride back to Spring Hill FL.

You may want to check out the thread below. Lots of info on "best deals".

Best deals found on a new JL?
 

ThirtyOne

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Think of it like the difference between Walmart and a local store. These dealers that are offering the deep discounts are generally high-volume dealers that are meeting factory volume targets and getting additional discounts on every Jeep they sell. They also get additional allocations because of the sold orders. So it is a different equation than the local dealers.

For the local dealers, they can still make money. With an affiliate code they get 2% of invoice from the affiliate code and 3% for their holdback. That's 5% right there. In a lot of places the doc fee is between $300 - $650. So even on a break-even deal they put a few hundred dollars in their pocket and maybe get a future customer or some referrals.

Honestly, I don't spend any time worrying about how the dealers make their money or how much money they make. As a long as you are getting a fair deal - which I consider anything below 1% off invoice - then it doesn't matter how much money they make.
 

Lakeland Dodge Boys

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Hey guys this is what we got for Santa to bring to you for this Holiday Season. Don’t miss out.

Lakeland Dodge Jeep factory orders:

2023 Factory orders up to 7% below invoice until December 31, 2022.

All 2023 Jeeps except for the Rubicon 392 will get up to 7% below final factory invoice (up to 6% Jeep Forum with Affiliate Rewards + 1% dealer financing.

NOTE:

(1) The 1% dealer financing discount does not include Chrysler special financing offers and requires financing 50% of the vehicle sales price.

(2)Orders under 60K will be 6% Jeep Forum with Affiliate Rewards + 1% with dealer financing and orders over 60K will be 5% Jeep Forum Affiliate Rewards + 1% with dealer financing.

All orders require a $1000 deposit and proof of Affiliate Rewards prior to submitting your build to the factory.

No additional fees, equipment or accessories added to your price.

***All orders are price protected from date of order by Jeep SOP (sold order protection).***


Please contact me at:

Michael Peralta (Mike P)
Cell: 863-904-7033
Office: 863-687-2501 Ext 345
Email: [email protected]
 

Lakeland Dodge Boys

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Here I am attaching an update on the Under Invoice Spreadsheet that is going around on the Forum. We updated our discount on the 392 Wrangler. The regular 392 will be 3% under invoice and the 20th anniversary will be sold at MSRP.

Michael Peralta (Mike P)
Cell: 863-904-7033
Office: 863-687-2501 Ext 345
Email: [email protected]
 

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Lakeland Dodge Boys

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Great news for the Southeast. We are back to doing 6% and 7% under invoice on orders. For all you guys and gals that are in Florida or near by areas send me what you got and I will be glad to send you a quote. Below you will find my contact information. Looking forward to making you a great deal.

Michael Peralta
Internet Sales Manager
Cell: 863-904-7033
Office: 863-687-2501 Ext. 345
Email: [email protected]
 

Lakeland Dodge Boys

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Lakeland Dodge Jeep factory orders:

2024 Factory orders up to 7% below invoice. Pricing should be out very soon.

All 2024 Jeeps except for the Rubicon 392 will get up to 7% below final factory invoice. 392's can be done at 3% under invoice. These prices will be with the proper affiliation to Chrysler (Tread Lightly or company affiliation). Give me a call or email me your build and I will get back to you.

Michael Peralta
Internet Sales Manager/
Build Specialist
Cell: 863-904-7033
Office: 863-687-2501 Ext. 345
Email: [email protected]
 

Lakeland Dodge Boys

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Guys, for all of you that reached out and have not received a response is because I was on vacation and just came back. You can reach me now to my email or any of my numbers. Pricing is out and we are ready to get you the best prices in the market on the Jeeps that you want.
 
 



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