He doesn't inflate or mislead that much because once you check a couple of boxes in the configurator, with taxes...that's right in that ballpark. And everybody knows most consumers (not the crazy ones you can find on this forum) check a lot of options.His point isn't clear when he says things like "you don't have to spend 50,60, or even 70 grand on a Jeep to run even moderately difficult trails". Inflating the price difference in order to argue your budget option is misleading at best and down right dishonest if it's intentional. If you don't mind the terrible gearing, by all means get the Willy's. You probably shouldn't complain about it in every video though?