aldo98229
Well-Known Member
- First Name
- Aldo
- Joined
- Nov 16, 2019
- Threads
- 86
- Messages
- 11,021
- Reaction score
- 27,694
- Location
- Bellingham, WA
- Vehicle(s)
- 2023 Jeep Gladiator, 2018 Fiat 124 Spider
- Occupation
- Market Research
- Vehicle Showcase
- 3
Whether a vehicle sells well or not depends mostly on the automaker’s internal expectations.I don’t have a bias but I believe the numbers are competitive with other mid sized trucks. I think there’s more argument to be had in comparing prices of other mid size trucks.
Apparently JT was launched under the guise that it’d be a niche truck, so it was priced accordingly. But dealers now report that that’s not enough anymore: FCA now wants JT to become a hot seller and beat Ford and Chevrolet.
Jeep has plenty of capacity to produce twice as many JTs as it is currently selling. No doubt that’s part of the pressure. But FCA doesn’t seem to understand the simple fact that the higher they price the truck, the harder it is to get the volumes they want.
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