DaltonGang
Well-Known Member
- Joined
- Sep 29, 2018
- Threads
- 74
- Messages
- 2,837
- Reaction score
- 3,987
- Location
- Houston, Tx
- Vehicle(s)
- 2018 Wrangler JLU Sport S, Rubicon Suspension, Tires, and Rims. Firecracker Red
FCA marketed JT properly. Marketing JT to the Jeep crowd would have resulted in 100% sales cannibalization, given the close association of JL and JT. A high degree of cannibalization was inevitable, but for FCA to grow sales, it had to get them from the competition.
Also, “lifestyle” pickups come and go; real pickups stick around. FCA had no choice but market JT as a through and through midsize pickup. That’s why it gave JT a 7,000 lb tow rating. Otherwise Gladiator would have looked like little more than an expensive toy.
If there’s anything FCA should have done different was price JT more competitively, and launch with the Mojave Edition. The original Gladiator Launch Edition was a gimmick; nothing but a bunch of stickers. There are a few out there still sitting on dealer lots with a $10,000 discount on them. Mojave, on the other hand, is a big deal: it expands the Jeep brand beyond “rock crawling,” and brings the fight right to the competition.
Because marketing budgets are their largest at launch, Mojave is unlikely to get a marketing budget anything close to that Gladiator got 10 months ago.
Better late than never, for sure. But Jeep missed the boat by not having Mojave ready for the JT launch or the Super Bowl.
Mojave should have been Gladiator’s Launch Edition
No one can say that your gladiator is ugly. It looks awesome and I bet it suits your needs very well. I like it alot but It would be way to big of a truck for where I would use it. It would be a struggle for me to even change one of the tires, ha ha.
As much as I dislike the look of the Gladiator, I would like to see it with the top off, an Half Doors. I think body colored half doors would make it look better. That, and a 2dr version. Oh, drop a Hemi in it, while they are at it. Then, and only then, would I even consider one.
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