The Jeep Gladiator is Struggling

JLUin818

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as far as looks go, i think Jeep screwed up in making the JT look just like the JL. its just not working (unless lifted and tired). for non-jeep people, they see a stock wrangler and go :like: then they see a stock gladiator and go :puke:. people ive talked to say wtf is that thing? it looks weird. the same people dig the wrangler.

they should have just given it its own design. similar but not the SAME.

as far as using the same doors to cut costs..... yet jeep makes 3 different fender flares, three different (four?) fog lights, 4 different bumpers, etc...

i dig the Sport Trac wheelbase/bed photoshop. the looong wheelbase is what's keeping me from jumping ship. i have small kids so i need a 4 door. a good size extra cab with suicide doors (like the colorado) would probably work. small bed works for me. just drop the tail gate if i need to carry something long.

at the same time, i think its great for the overlanding crowd which is huge. it seems like Jeep was aiming at Tacoma customers. i see plenty of Tacoma overlanding rigs around here. moreso than tacoma rock crawlers. and people into overlanding seem to have $$, because its a stupid-expensive hobby. too rich for my blood.

i was at the toyota dealer. they had a tacoma TRD pro for $50k+. im pretty sure a fully loaded tacoma doesnt come with nearly as many options as a loaded gladiator. convertible? doorless? sfa? disconnecting sway bars? front/rear lockers? 33s? leather? etc... even a base rubicon comes with more than a loaded tacoma. and i see loaded tacomas everywhere out here.. the million question is, can jeep convert tacoma people to become jeep people? that's a pretty loyal crowd, much like wrangler people. how many wrangler people did the FJ steal?? i just built a tacoma. with optional packages they can get really pricey as well, but pound for pound you get more with the gladiator.

i think jeep should have introduced the wrangler and gladiator at much lower pricing to get people on board. then started raising the prices after a year or two. with high pricing right off the bat they're just turning off potential buyers, especially with the gladiator. its 10x harder to reverse course and lower prices.
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twisty

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Went to take my JLUS for service last saturday and got to speak with a sales guy, and he offered me some insight to the basis of "struggling sales" at least within northern california. Stock base model JT's are not selling at all. Unless your a jeeper who wants to build a base model JT. They are selling JT's easily that are already outfitted with a Mopar lift & 35's w/ bumper & winch because this is the only way it looks good. The dealership i was at had a base model JT that has been sitting since launch so it would actually be a good sale for someone looking to build a JT.
Yeah I went the other day. Very true. I think the base wranglers look kinda lame to but the JT even worse. They had a lifted JT with 37s and it would take some extreme willpower to not pick that one over the stock JT. It looked bad ass.

The salesman told me now is a great time to buy one given the economic issues we have now. Be quick about it though. They have slowed or even stopped production on them.
 

TPadden

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Yeah ...I think the base wranglers look kinda lame to but the JT even worse. ...it looked bad ass. The salesman told me now is a great time to buy one given the economic issues we have now. Be quick about it though.
Yeah, I'd be in a hurry for sure to pick the bad ass at the fat and ugly partner dance; they all cook and can make their own clothes. :LOL:
 

Nerdsmith

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If only i was a year late to trade in my renegade for my current wrangler... Id def have a JT by now.
 

dsgrey

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Always thought the Gladiator would cannibalize some of FCA's existing product line. The price for a Wrangler or Gladiator keeps some of the numbers down but that's an FCA decision on how much they want to price buyers out of the market. I did see the other day Gladiator sales exceeded the sales numbers for Chevy Colorado pickups. I guess the author considered the bed size when comparing against another vehicle.
 

JEEPIDON

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as far as looks go, i think Jeep screwed up in making the JT look just like the JL. its just not working (unless lifted and tired). for non-jeep people, they see a stock wrangler and go :like: then they see a stock gladiator and go :puke:. people ive talked to say wtf is that thing? it looks weird. the same people dig the wrangler.

they should have just given it its own design. similar but not the SAME.

as far as using the same doors to cut costs..... yet jeep makes 3 different fender flares, three different (four?) fog lights, 4 different bumpers, etc...

i dig the Sport Trac wheelbase/bed photoshop. the looong wheelbase is what's keeping me from jumping ship. i have small kids so i need a 4 door. a good size extra cab with suicide doors (like the colorado) would probably work. small bed works for me. just drop the tail gate if i need to carry something long.

at the same time, i think its great for the overlanding crowd which is huge. it seems like Jeep was aiming at Tacoma customers. i see plenty of Tacoma overlanding rigs around here. moreso than tacoma rock crawlers. and people into overlanding seem to have $$, because its a stupid-expensive hobby. too rich for my blood.

i was at the toyota dealer. they had a tacoma TRD pro for $50k+. im pretty sure a fully loaded tacoma doesnt come with nearly as many options as a loaded gladiator. convertible? doorless? sfa? disconnecting sway bars? front/rear lockers? 33s? leather? etc... even a base rubicon comes with more than a loaded tacoma. and i see loaded tacomas everywhere out here.. the million question is, can jeep convert tacoma people to become jeep people? that's a pretty loyal crowd, much like wrangler people. how many wrangler people did the FJ steal?? i just built a tacoma. with optional packages they can get really pricey as well, but pound for pound you get more with the gladiator.

i think jeep should have introduced the wrangler and gladiator at much lower pricing to get people on board. then started raising the prices after a year or two. with high pricing right off the bat they're just turning off potential buyers, especially with the gladiator. its 10x harder to reverse course and lower prices.
I totally agree regarding pricing. What are they thinking of...fully loaded they are close to Hellcat pricing! Wrangler used to be the cheapest vehicle on the lot and was noted for that.

I did buy two 2018's when I retired so that's full disclosure! But the deal I got in buying both at the same time was excellent! (A Rubicon and Sahara). Sahara is wife's car and rides extremely nice and Rubicon is my bone cruncher! I love driving both of them and we've had no issues with either. These are my 13th and 14th jeeps respectively!

As far as the looks goes being too much JL, remember that 2 years waiting for the Gladiator and all of the talk and drooling it didn't seem like many brought that point up during that development period! Personally I really like them but I also have a Ram 2500 so I don't need a pickup.

Happy Jeeping.
 

Dash68

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I held off more than a year on making a JL/JT decision. When it was official the JT was a 4 dr. only, I purchased my JLR. It’s been a year and my JLR is mod’d and I’m very happy with it. However, if FCA was to offer the JT in 2 dr. with JLU wheelbase, I’d swap in a heart beat.
JT 2 dr. concept.jpg
I am sticking with my '12 JKUR until Chrysler Fiat comes to their senses and puts the J6 into production.
 
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