The Jeep Gladiator is Struggling

cbrenthus

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Jalopnik is the national enquirer of the automotive world, Every February the news comes out the convertibles have dipped in sales, and every summer they make it up. Granted, the JL and JT ARE overpriced, and there is probably a bit more inventory than truly needed, but I don't think there is reason for concern.
 

ricku

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When they launched the Gladiator they used the most expensive models. Approaching $60,000 !!
That certainly didn't help. Now they are trying to play 'catch up'.
 

BigGreen

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I really struggle with the JT though. It seems to me that it has almost the exact same capabilities as the Power Wagon for the same price. the JT is a bit smaller (could be a positive or a negative depending on your point of view), and a convertible. The Power Wagon just feels like you're getting more for your money.
Better payload with the Power Wagon as well.
 

jellis4148

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So, I sell CDJR, Chevy, and GMC products. I can tell you the mid-size truck market is struggling in all brands. With the rebates and discounts on full-size trucks. You can buy a fullsize crew/cab truck for the same or less than a mid-size one. The little trucks very rarely have any rebate on them, and when they do it's not very much. Fullsize trucks are a way better deal.
 

cosmokenney

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It doesn't help the appeal that all the YouTube Jeep channels are buying them and turning them in to overlanders with ugly graphics and thousands of dollars of aftermarket add-ons.
And I think most people buy a pickup truck for utility. Jeep would sell more of them by showing people using them to haul dirt bikes and kayaks and piles of mulch and towing boats...
But instead they bring in Bill Murray to do a groundhog day remake...
 

KnG818

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Jalopnik is the national enquirer of the automotive world, Every February the news comes out the convertibles have dipped in sales, and every summer they make it up. Granted, the JL and JT ARE overpriced, and there is probably a bit more inventory than truly needed, but I don't think there is reason for concern.
No, its def struggling...just lift your head up and look around guy
 

TXRubicon

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RobTrachtman

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Hi,

I agree, sales of the Gladiator are not as brisk as Toyota Tacoma for sure, but it is much more of a niche vehicle and working at the dealership level at Jeep for 28 years, Its more important to have the loyal fan base then volume sometimes.. Toyota makes a great truck (segment leader) but it doesn't have the flavor that a Jeep has.. Lets keep Jeep exclusive for us offroaders!

By the way I am still receiving orders for 5 percent under invoice on on JL's and Jt's here at my store.
 

cdahl383

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The Gladiator is pretty cool IMO. The Rubicons look best, they need big tires to look good. There's definitely a market for them. I see tons of them on the road by me, but I'm close to Auburn Hills haha!
 

Strommen95

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The JL and JT have been selling just fine. More than I would've expected in fact. The real issue is FCA has overproduced both the JL and JT and options are way too bloated price wise. If they were on a 5 day factory production like they used to be with JKs there wouldn't be many Jeeps on the lots. They need to cut production.
 

Kyanche

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The Gladiator is pretty cool IMO. The Rubicons look best, they need big tires to look good. There's definitely a market for them. I see tons of them on the road by me, but I'm close to Auburn Hills haha!
Having seen a bunch in person, I actually think they look fantastic in sport trim. It's one of the first more reasonably shaped/sized pickups I've seen since the Ford Ranger lol. Everything seems to want to be a tonka truck! The GM monstrosities in particular look kinda ridiculous.

If I were chasing styling perfection I would've made the back window a little smaller. I'm sure they did it for visibility reasons, but.. yeah the giant back window on the hardtop makes the rear look kinda funny.

Stepping back a bit, I think FCA got too greedy and priced the JL/JT too high. I mean that's pretty obvious lol.
 

OnlyOne

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Better payload with the Power Wagon as well.
Not really that far off. The PW payload is terrible due to the soft springs.
 

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