First let me explain the name of my Rubicon. I've never named my vehicles, I've haven't had too many I love like I do my Jeep. So one day when my family and I were out off-roading with a friend, my wife was very impressed with the capabilities, stock at the time. She told me I should name it 'The Beast'. When asked why, she simply replied "because it just GOES!". Shortly after I purchased my Jeep but before it was named, my wife got a new Black Expedition and named it 'Black Beauty' so when she named my Jeep, it was also kind of funny...Black Beauty and The Beast.