aldo98229

Well-Known Member
First Name
Aldo
Joined
Nov 16, 2019
Messages
5,644
Reaction score
12,386
Location
Bellingham, WA
Vehicle(s)
2018 Jeep Wrangler Unlimited Sahara, 2018 Fiat 124 Spider Abarth
Occupation
Market Research
Vehicle Showcase
2
"...and those handles on the hood...not sure what they are...I guess they give you a good point of reference before you smash that fender into a rock..."

Gotta love Dennis...! 😫 :LOL:
 

aldo98229

Well-Known Member
First Name
Aldo
Joined
Nov 16, 2019
Messages
5,644
Reaction score
12,386
Location
Bellingham, WA
Vehicle(s)
2018 Jeep Wrangler Unlimited Sahara, 2018 Fiat 124 Spider Abarth
Occupation
Market Research
Vehicle Showcase
2
Yup. And so have millions of other Jeep owners.

I think Ford is going to find it hard to dislodge owners who love their Jeep.

The low-hanging fruit will be Wrangler lessees who are looking for the next cool thing to drive for the next couple years.
 

aro

Well-Known Member
Joined
Jun 29, 2020
Messages
223
Reaction score
270
Location
SoCal
Vehicle(s)
2020 JLUR
The low-hanging fruit will be Wrangler lessees who are looking for the next cool thing to drive for the next couple years.
Which could be a pretty high number. It's safe to assume that the Bronco will affect Wrangler sales, but what about eating into the 4Runner numbers?
 

JTsGarage

Member
First Name
Jeffrey
Joined
Jul 13, 2021
Messages
6
Reaction score
38
Location
North Carolina
Vehicle(s)
Jeep Gladiator
Yup. And so have millions of other Jeep owners.

I think Ford is going to find it hard to dislodge owners who love their Jeep.

The low-hanging fruit will be Wrangler lessees who are looking for the next cool thing to drive for the next couple years.
Jeep Gladiator owner here and previous JKU owner. My wife and I made a reservation early on for a Bronco because it seemed really impressive. Fast-forward a year and I've just now recently had an opportunity to test drive the proper "big" Bronco. After driving it, there was just something missing compared to a Jeep. And I don't consider myself a huge Jeep fanboy but maybe unconsciously I am. The Bronco was nice but it felt like a Walmart Jeep. More like a modern SUV or pick-up, which may make for a better daily driver but definitely loses the old-school charm in the process. Even little design details like the Easter eggs weren't as fun because in the back of my mind I knew Ford had copied it from Jeep. Maybe if the Bronco had a tailgate that dropped down like the original Bronco that would make it more distinctive, I don't know. I think Ford probably hit their target with the Bronco but it's missing the soul of a Jeep.
 

aldo98229

Well-Known Member
First Name
Aldo
Joined
Nov 16, 2019
Messages
5,644
Reaction score
12,386
Location
Bellingham, WA
Vehicle(s)
2018 Jeep Wrangler Unlimited Sahara, 2018 Fiat 124 Spider Abarth
Occupation
Market Research
Vehicle Showcase
2
Jeep Gladiator owner here and previous JKU owner. My wife and I made a reservation early on for a Bronco because it seemed really impressive. Fast-forward a year and I've just now recently had an opportunity to test drive the proper "big" Bronco. After driving it, there was just something missing compared to a Jeep. And I don't consider myself a huge Jeep fanboy but maybe unconsciously I am. The Bronco was nice but it felt like a Walmart Jeep. More like a modern SUV or pick-up, which may make for a better daily driver but definitely loses the old-school charm in the process. Even little design details like the Easter eggs weren't as fun because in the back of my mind I knew Ford had copied it from Jeep. Maybe if the Bronco had a tailgate that dropped down like the original Bronco that would make it more distinctive, I don't know. I think Ford probably hit their target with the Bronco but it's missing the soul of a Jeep.
The competition, be Toyota FJ Cruiser, 4Runner, Nissan Xterra, or Ford Bronco, always start from the same premise: that Wrangler’s suspension is outdated and needs to be modernized.

But what makes Wrangler so unique is precisely its combination of solid axles and Quadra-Coil suspension. The same features that make our heads bob side-to-side on the trails and the steering wander all over the road, give Wrangler its great articulation and that gratifying feeling of capability. Without them, Wrangler would drive and feel just like anything else on the road.

You either love the way Wrangler drives and feels or you don’t. If you love it, then there just isn’t anything else like it.

I tried to move on from Wranglers twice before. Both times I missed it so dearly I was back within six months.

A number of Wrangler owners will move on and never look back. Others will trade in their Wrangler for a Bronco, lured by the promise of improved on-road handling and comfort, only to realize a few months later that Bronco doesn’t feel nearly as special. A core group of Jeep owners will stay put.

I learned my lesson and have come to terms with the fact that there will always need to be a Wrangler in my garage. And I’m fine with that.
 

jludave

Well-Known Member
First Name
David
Joined
Feb 13, 2020
Messages
2,128
Reaction score
1,842
Location
The Isle of Long
Vehicle(s)
2020 Wrangler Unlimited Sport Altitude
Vehicle Showcase
1
"I didn't get sticky."

Now there's a reason to run out and buy a Bronco. :LOL:
 

Richtor

Well-Known Member
First Name
Michael
Joined
Jun 30, 2018
Messages
399
Reaction score
250
Location
Sonoma
Vehicle(s)
Fiesta ST
He’s comparing mileage to a diesel? Why doesn’t he compare mpg to the 392? I got 16-17 all day from my 2dr JK rubi in the hwy.


Not surprised by the review, they are not going to be offering lifts since it’s ifs. Too difficult and costly.
 

mastrcruse

Well-Known Member
First Name
DJ
Joined
May 31, 2021
Messages
343
Reaction score
360
Location
Fort Worth, Texas
Vehicle(s)
JLURD
Pretty cool video. All in all - I think the bronco will be out with us Jeepers and I look forward to it. Its inferior and superior in some ways vs. the Jeep. I look forward to seeing what the aftermarket community does with it. Hopefully it becomes something that pushes the boundaries!
 

aldo98229

Well-Known Member
First Name
Aldo
Joined
Nov 16, 2019
Messages
5,644
Reaction score
12,386
Location
Bellingham, WA
Vehicle(s)
2018 Jeep Wrangler Unlimited Sahara, 2018 Fiat 124 Spider Abarth
Occupation
Market Research
Vehicle Showcase
2
He’s comparing mileage to a diesel? Why doesn’t he compare mpg to the 392? I got 16-17 all day from my 2dr JK rubi in the hwy.


Not surprised by the review, they are not going to be offering lifts since it’s ifs. Too difficult and costly.
Hahaha!

Watching that video I was thinking "Man, Dennis is really blowing his chances of supplying lifts for Bronco..."

But then again, Dennis probably took a look at that IFS and said "F**k this shit..." :LOL:
 

aldo98229

Well-Known Member
First Name
Aldo
Joined
Nov 16, 2019
Messages
5,644
Reaction score
12,386
Location
Bellingham, WA
Vehicle(s)
2018 Jeep Wrangler Unlimited Sahara, 2018 Fiat 124 Spider Abarth
Occupation
Market Research
Vehicle Showcase
2
He’s comparing mileage to a diesel? Why doesn’t he compare mpg to the 392? I got 16-17 all day from my 2dr JK rubi in the hwy.


Not surprised by the review, they are not going to be offering lifts since it’s ifs. Too difficult and costly.
I am pretty sure a Wrangler with the 2.0T on 30-inch tires, the closest to that Bronco, would have gotten 25 MPG on the freeway.

There's got to be a good 1,000 lb difference between a base Wrangler and a 4-door Bronco.
 

Richtor

Well-Known Member
First Name
Michael
Joined
Jun 30, 2018
Messages
399
Reaction score
250
Location
Sonoma
Vehicle(s)
Fiesta ST
I am pretty sure a Wrangler with the 2.0T on 30-inch tires, the closest to that Bronco, would have gotten 25 MPG on the freeway.

There's got to be a good 1,000 lb difference between a base Wrangler and a 4-door Bronco.
What does the 2.0 get going 80?
 
Advertisement

Rock Krawler
 
Advertisement
Top