BlackRook
Well-Known Member
- First Name
- Ross
- Joined
- Apr 30, 2018
- Threads
- 5
- Messages
- 363
- Reaction score
- 564
- Location
- North Jersey
- Vehicle(s)
- 2019 Mojito! JLUR
- Occupation
- SCIENCE!
It's a fair point; Wal-Mart's net margins are about 3.2% (varies a bit year to year), which is about $1600 in profit from $50k in sales. The problem with the comparison, however, is that it's apples to oranges, which is kind of the point of the thread. Wal-Mart adds value: they keep goods readily available, direct you to what you need, and are reliable for cheap products. Moreover, if I don't want to buy from Wal-Mart, I've got alternatives like Amazon, or any of the thousands of other websites. However such online alternatives are illegal for cars in many states (like mine). Further, what value do dealerships add? There's a case to be made for stocking cars, but not everyone wants an in-stock vehicle. And they push certain vehicles, often pushing people into cars they don't really want. Finally, and most significantly in this thread, most don't know enough about their own products to even provide the slightest assistance to customers (hat tip to you, though, Jonathan--no sarcasm, you personally are one of the few redeeming things about dealerships).If the dealership is making $500 selling you a $50000 Jeep is that so terrible? Buy 50k with of stuff at Walmart and see how much they’re making off of you! It’s a business, profit is the whole point, fight for a good deal but don’t get bloodthirsty for $500.
Concur, none of this is the salesman's fault, and quibbling about 1% of the purchase price is silly. But why should we not ask the salesman to earn that 1% through adding value to the process? There's plenty of posts on this forum in other threads about great, helpful salespeople. The jerks in this thread have earned nothing (@dudemind's Phillip is a perfect example).
Car buying doesn't need to be as terrible as it has become...
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