To each his own but I've never heard anyone say that the OWL tires looked "plain" and I don't think I ever will, can't be said on plain black ones. That being said they are currently not as fashionable as they were and are not available on many popular Jeep tires so.....Planning on getting new tires soon and I’m going back and forth on whether or not to get white lettering. Something about that old school look draws me in, but not totally sold yet. Please post pics!