ThirtyOne
Well-Known Member
- Joined
- Apr 18, 2017
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- 52
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- Location
- Chapel Hill, NC
- Website
- www.jeepdoodles.com
- Vehicle(s)
- 2021 JLU Rubicon, 2017 Chevy Tahoe
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They do that because every dealer only gets an allocation of so many orders. The "Sold" factory orders don't count towards that allocation. So even if the margin is low it doesn't take away from the high-margin vehicles on the lot.Thanks gents...dont mean to beat a dead horse...just curious. I know this dealer gets quotas from FC for each month to hit. My salesman did share that info. He has also stated they are the number one volume dealer in the area. He has never stated they are losing money. One thing too is they have a huge inventory...probably 40-50 Wranglers in stock. I also feel like he offered better pricing to me when I went to an order instead of buying off the lot. He was about 1% below invoice on a stock unit. I decided to order because of specific options and then found out the pricing was better.
Also the Sold vehicles count in the math for how big their allocation is. So selling some Sold orders get them more lot vehicles. More high-margin lot vehicles means more profit.
So some of it is direct and some is indirect.
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