We can agree to disagree on all your points above accept for the affect of larger tires. I agree that height is better bought by tires due to gaining height at the lowest point if your rig as in the pumpkins. From dealing with my own 37” tires on a Ruby with a 2” lift your never going to cut and grind your way to full clearance fully flexed and disconnected. Even with the lift I had to trim my wheel well liners. On a Ruby JL with 35” tires look small compared to 35” on a JK due to the high clearance fenders but you still need a lift of some sort and 2” seems to be perfect in it opinion. Keeps the height low enough to maintain day to day performance but buys you clearance for tires plus approach and departure angle as well as side rail clearance. Lastly increased rollover potential and center of gravity is mitigated by larger wheel base of mist aftermarket wheels and wider 37” tires. If you go 37” on a stick Ruby all you’ve done is created an expensive mall crawler...why?Couldn't disagree more. I think guys like lunchbox are trying to cut off as much plastic crap and pinch seam as they need to in order to get full articulation out of their stock suspension. The rubi comes stock with some pretty respectable wheel travel numbers, and if you can get all of that travel but with 37s, then you have one potent rig. For me, increasing your ride height should be a last case solution to a problem that can't be solved any other way... not something you do just so you can cram 2-3" of extra bump stop in order for your tires to clear stuff that can easily be cut or removed. There are so many negative implications with a lift (wheel base changes, caster/pinion angle changes, axles off-centered, driveshaft angles, center of gravity/roll center, control arm bind with long shocks, high steer/raised track bars limiting up-travel, etc etc etc) that there's no way I would mess with it unless I needed extra ride height for a very specific purpose. If you're just trying to fit tires, well that's what angle grinders and sawzalls are for. Ground clearance is overrated too. Approach and departure angles are better addressed by low profile bumpers and bigger tires. A 4 door is going to have a shit breakover angle no matter what you do, a 3 inch lift only gives you an extra 5 degrees or so. And at least in the rocks, a lower car with larger tires might actually scrape less than a higher car with smaller tires. 37s tend to fill out the gaps and valleys between rocks better than 35s, to the extent that the car with 37s won't dip down as much, keeping the frame rails off of stuff.