Research study: Jeep Wrangler vs Ford Bronco sales, buyers, etc

[txj2go]

This article claims Ford Bronco buyers are more "loyal" and "wealthier" than wrangler owners...

The only Bronco owners I know are youtubers who probably got one for a special deal, maybe even free. And some of them sold their Wranglers to get Broncos so that isn't a good start on being loyal.

Sponsored

 

[zrickety]

https://fordauthority.com/2022/06/f...-loyal-and-wealthier-than-wrangler-customers/


This article claims Ford Bronco buyers are more "loyal" and "wealthier" than wrangler owners...

I guess if you can overpay by $20-30k, then yes you are 'wealthier.' Not smarter though.

 

[jjvincent]

This reminds me of the Rav4 vs CRV debate. We all know what is better and which owners are wealthier.

 

[Hercules]

Another reason I am glad to have a Jeep. Screw Bronco and it's demographics.

Preach it brother.

 

[MyWilly]

HA!! I HAD a Bronco for 6 months and I can tell you, it wasnt a bad vehicle but what made me switch to a Jeep was the money I was paying out. Not to get personal but with a mid grade credit score, my payment was high and I started paying in Feb and for a couple of months I was only seeing 500.00 that went towards it and I said I am done. I got a descent amount over to put on a Jeep and I wish I did this from the get go. I went back on the website and I paid MSRP for that Bronco and they now want 58k for it. The same way I gave it to them for it was just a Base.

 

[LATT5133]

https://fordauthority.com/2022/06/f...-loyal-and-wealthier-than-wrangler-customers/


This article claims Ford Bronco buyers are more "loyal" and "wealthier" than wrangler owners...

Ill tell you, I was a loyal FORD driver for 34 years. In that time I have driven nothing but Mustangs, F-150's, and a Raptor. I got rid of them all over the Bronco debacle... I am now buying a Jeep! No one wants to deal with a 6 month to two year wait for a new vehicle AND to boot the shorter wait time is if you accept a model with less than the most popular options... I ordered mine how i want it and it is supposed to get built tomorrow!

 

[Monster1926]

HA!! I HAD a Bronco for 6 months and I can tell you, it wasnt a bad vehicle but what made me switch to a Jeep was the money I was paying out. Not to get personal but with a mid grade credit score, my payment was high and I started paying in Feb and for a couple of months I was only seeing 500.00 that went towards it and I said I am done. I got a descent amount over to put on a Jeep and I wish I did this from the get go. I went back on the website and I paid MSRP for that Bronco and they now want 58k for it. The same way I gave it to them for it was just a Base.

You realize the same thing is happening to your Jeep right now? Banks front load all their loans with the interest. The principal doesn’t start getting knocked out until 1-2 years into the term.

 

[dustersjl]

Ill tell you, I was a loyal FORD driver for 34 years. In that time I have driven nothing but Mustangs, F-150's, and a Raptor. I got rid of them all over the Bronco debacle... I am now buying a Jeep! No one wants to deal with a 6 month to two year wait for a new vehicle AND to boot the shorter wait time is if you accept a model with less than the most popular options... I ordered mine how i want it and it is supposed to get built tomorrow!

I agree! I was interested in the Broncos minus the IFS, but the jeep was more affordable came with a better out the box setup with a two door Willys, and I could actually get it this year.

 

[Wjsan]

Wait a minute! How are they counting loyalty if the new Bronco is only coming up on it’s first full year of production. I can deal with anything for a year, not going to mean a lifetime commitment.

 

[Powelligator]

"The Bronco has thus far garnered a six percent share of the rather broad Compact Utility segment, trailing the Wrangler just a tad, which still owns around 7-9 percent of the segment. However, S&P notes that the Bronco hasn’t necessarily stolen share from the Wrangler, but rather, the Honda CR-V, Jeep Cherokee, and Nissan Rogue have all lost share since the Bronco’s launch."

Apples and oranges comparison. The article fails to mention that there are two "Broncos", a smallish SUV based on the Escape that directly competes with the Honda CR-V, Jeep Cherokee, and Nissan Rogue and another version of the "Bronco" that competes with the Wrangler. The "Bronco" is a line of vehicles, the Wrangler is a single model. Good marketing move on Ford's part though, because that's the only way they can beat the Wrangler sales numbers.

If you compare the "Jeep lineup" of vehicles as marketed by FCA/Stellantis against the "Bronco lineup" of vehicles as marketed by Ford, I bet Jeep wins that "comparison".

 

[RemisPaPa]

Article says : almost twice as likely to have a pickup in the garage, too – with around half owning another Ford vehicle of some sort.

So they are not wealthier, they are rednecks.

’Scuse me sir, Redneck is spelt with a capital R. And my “other” car is a 7.3L PowerStoke F-350. But nope, my daily driver is a Gobi Gladiator Mojave. IF it ever gets off the train and to the dealer.

 

[Vinman]

Man, by the amount of butt-hurt Jeep owners it sure sounds like Ford is doing something right.

 

[Gregger]

Well I feel bad for all the Bronco owners. Watch TFL off-road on YouTube and there’s lots of fit and finish issues with the bronco on just the tops alone. I’d be pissed if our wrangler hard tops rattled like the bronco ones do.

 

[KrispyKotex]

I knew sooner or later, someone would come up with Jeep owners being "butt-hurt". It's a Wrangler forum, of course we are biased. Not bashing here, but in 1-3 years, the novelty of the Bronco will wear off just as it does with any new model. They will turn into soccer mom vehicles by then. Personally, I think they look like a lifted FJ Cruiser.

 

[emilboya]

Sorry to add more fuel to the flame:

https://fordauthority.com/2022/06/2022-jeep-wrangler-flunks-iihs-test-that-2021-ford-bronco-aced/

Sponsored