Resale Values - Which one holds value between Rubicon and Sahara?

edisonstar23

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Good morning Jeepers,


In terms of value retention. Which Trim hold their value the best in terms of depreciation between a Fully loaded Sahara or a Fully Loaded Rubicon?

Please chime in with your experience and what you guys have seen!
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calemasters

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I am guessing the Rubicon will have better resale due to its features and increased capabilities. It will do everything the Sahara will do plus more.

But I like the 4 high auto mode of the Sahara transfer case for city/highway bad weather driving when not on a trail.
 

conFUcius

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Probably the Rubicon but if you’re shopping for a used one, the Rubicon may actually be more banged up (this is not a dig at Sahara owners by any means).
 

Bulletbill

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I am guessing the Rubicon will have better resale due to its features and increased capabilities. It will do everything the Sahara will do plus more.

But I like the 4 high auto mode of the Sahara transfer case for city/highway bad weather driving when not on a trail.
Rubicon has 4 high auto
 

GATORB8

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At least on the 4xe, residual values for leasing are currently 1% lower for a Rubicon on a 36 month term. So close enough to likely not impact your purchase decision.
 

DHW

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At least from what I've seen, the Rubicon leads on resale value. That was one of the main factors in my purchase decision.
 

Fonzilla85

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My local dealership was trying to convince me to trade in for a Rubicon 4xe. My 2018 JLUR with 30,000 miles was valued between 38-40k. I’d say Rubicon leads the way.
 

LarryB

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Probably the Rubicon but if you’re shopping for a used one, the Rubicon may actually be more banged up (this is not a dig at Sahara owners by any means).
I was thinking the same thing. The actual mileage of comparable vehicles may not matter if the extra mileage was put on by a soccer mom, as opposed to rough rides on the trail. Although, I do see a lot of mall-crawler Rubicons here …
 

LuvYella

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My research pointed to Sport Auto in Yellow as the highest resale potential.

We will see next spring when I sell mine.
 

aldo98229

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Resale values are roughly equally good across the board.

I've owned a string of Rubicons and Saharas over the years, they all retained their value very well and sold fast.

My one big disappointment was a 2018 JKU Rubicon Recon I traded in for a 2019 Tacoma TRD Offroad: MSRP on the Rubicon was $52,000; paid $46,000; a year and 8,000 miles later got $37,000. The Rubicon sat on the dealer lot for a month and a half until they let it go for $37,500.
 

TheRaven

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Try leasing them, you'll find out instantly and in very obvious form which trim has the best resale value. It's Sport, followed very closely Sport S, then quite a bit further down is Rubicon, then Sahara. Compared with my 80th (a Sport S trim), a similarly equipped Sahara, which stickered at $1200 LESS, was almost $80 more per month. That's due to "residual" value.

Now that's an "across the board" look. If you are looking to sell a particular Rubicon with a very desirable set of upgrades, you may very well see better resale value. You could also see terrible resale value if your upgrades are too polarizing.
 

JL Fan

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The hierarchy for resale goes Sport, Rubicon, Sahara. The difference is negligible between all of them though. It really shouldn't be a factor at all.
As a Sport owner, I like this. But if I were looking for a Jeep, my preference would be a Rubi.
 

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The hierarchy for resale goes Sport, Rubicon, Sahara. The difference is negligible between all of them though. It really shouldn't be a factor at all.
Correct. And 4-door is much higher than 2-door. But again should not convince a 2-door buyer to buy a 4-door.
 
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