I emailed 47 dealerships in CA and quickly lowered to 3. I ordered from Cole Jeep in San Luis Obispo which was $1,200 below invoice. Premier in Placenta was 1k below. Moss Brothers in San Bernardino was $1,500 under but I prefer driving to SLO. I hope this helps.Anyone know of a good dealer in the Los Angeles area that is giving prices below MSRP?