I am hesitant. Ford made a big mistake doing all that marketing so early. I know they didn't account for more of the recent delays, but having literally a year for all this stuff to marinate has let the hype come waaaaaaaay down for people like me.
Agreed, they should've gotten their affairs better put together so they could strike the iron while it was hot.
Yeah, forgive me, was just trying to add the flip side of the coin like Sean would. Lol
It's 2021, make LED lighting and proximity locks standard. It's a simple money grab for FCA bc they haven't had any competition and could get away with charging for it. Really glad to see the bronco coming..
No thanks. Making certain things standard, rather than having them as an option would have a negative impact on sales.
One thing’s for sure, there’s no reason for the Wrangler to have a 5” radio standard. Touch screens are a dime a dozen these days.
Why would standardizing LED lights and proximity locks hurt sales? Most other vehicle MFG's have been including that as standard equipment for years.
Led lights don't generate enough heat and allow snow and ice build up in extremely cold climates. Proximity locks add cost, higher cost hurts sales, especially when that added cost is being charged to a customer in Florida who will never have the doors on their rig. A stripped down base model is very attractive to certain buyers, especially in the most utilitarian vehicle on the market.
At this point, I would not be surprised if the 5" radio cost more to make than the 7"!
Meh...the cost to install proximity locks during assembly is minimal. I'd wager the vast majority of JL buyers prefer LED lighting and it wouldn't hurt sales. Otherwise, most other vehicle MFG's wouldn't have elected to standardize these things. Now that the base bronco has these things included, let's watch FCA magically elect to follow suit in the 2022 or 2023 model year.
Comparing what other manufacturers do to the only topless, doorless, offroad model on the market for the last 40 years is kind of a moot point in my opinion. Nobody else offers front and rear lockers or sway bar disconnects either, maybe jeep should get rid of them? The bronco is Ford's knock off of a Wrangler, not the other way around. In my opinion, adding the offroad goodies as an option to the base model would do more for sales than adding more tech. There is still a large population of the jeep community that doesn't want tech features at all, moreso than any other vehicle in America for sure.Meh...the cost to install proximity locks during assembly is minimal. I'd wager the vast majority of JL buyers prefer LED lighting and it wouldn't hurt sales. Otherwise, most other vehicle MFG's wouldn't have elected to standardize these things. Now that the base bronco has these things included, let's watch FCA magically elect to follow suit in the 2022 or 2023 model year.
A Jeep Wrangler is a Jeep Wrangler. It's not every other vehicle out there... Who cares what other manufacturers do? The Wrangler is the standard in it's market and always be. Many Wrangler owners, including myself want to keep it as utilitarian as possible relative to modern standards. It should never be compared to other manufacturers.
