Many dealers are agreeing to the X Plan Pricing provided Ford allows it on the Bronco. Others are at least agreeing not to exceed MSRP even on the limited-run First Edition. But that wasn’t my point — my point was that it looks like Ford is going to let you order a base model with nothing but the sought-after Rubicon-type off road features. Jeep won’t let you order a base Wrangler then add Rubicon suspension, larger tires, D44 axles, 4:10 gears, 4:1 transfer case, electronic disconnecting sway bars, and nothing else. If (when) Ford offers this, it will give the buyer close-to-Rubicon capability for $10K+ less than a typical Rubicon.Exactly, which also ensures they'll get pretty close to asking since you can't negotiate as much on a pre-order.