I’ve been buying Wranglers for 10+ years, so by now I know what works for me. If I were new to Jeeps, I don’t know I’d want to navigate through 13 different versions to figure out what I need. Ridiculous.
This implies that folks actually know what they want a Jeep for. Many, perhaps most, buyers don’t. They have a reason for buying a Jeep and they also have a dream/vision/fantasy for wanting to buy one. But, with 13 variants (many within a few grand of each other), where do you start? Confusing customers with a whole boatload of variants can often result in fewer sales overall.
yep.i agree with you guys on this. the folk that just want a wrangler because its cool tend to go for the apperance of the jeep aka mall crawler.. but the other side of jeepers will buy a jeep base on functions. i personally dont buy anything for appearance. i rather spend the money on the functional aspect of a vehicle.
a buddy of mine and i went to a auto show and looked around all the new model year vehicles. he noticed how fast i i turned down every vehicles and only looked at certain one that fits my style. so i explained to him what i look for. example, there was 2 different style of wrangler sitting side by side. one was a sahara and the other was a rubicon. my buddy like the sahara because it fits him as for "luxury". i choose the rubicon due to the functional aspect. i explain the different between the two and why i rather spend the money on the rubi. but also explained that both are great 4x4s and will handle the trails without any issues. so he gets it on what i look for and how to maximize the money on one thing and save money on the other side of things.
to be honest he would do pretty good in picking one out out of the 13. with my help, he would narrow it down to 3 or 5 wranglers and start asking for my advice on the different options / packages.yep.
now put 13 of them side by side and see if your buddy looks, pokes, ponders, and then quickly walks away utterly confused by which is which is what is how Is luxury.
yep.
now put 13 of them side by side and see if your buddy looks, pokes, ponders, and then quickly walks away utterly confused by which is which is what is how Is luxury.
exactly what i said, once you -> know <- what you want to do with it, it narrows it down a lot. Its not like youre gonna randomly walk into a jeep dealership to look at wranglers and then discover its confusing...to be honest he would do pretty good in picking one out out of the 13. with my help, he would narrow it down to 3 or 5 wranglers and start asking for my advice on the different options / packages.
I see a hell of a lot more jeeps on the road than accords or camrys. Well here in the south anyway... maybe they should habe 13 variants ‍I understand your point. However, I think that it is just as likely that NO sale happens as the customer, overwhelmed With choices, just walks out (or never even walks in after looking at Jeep.com).....In my opinion, if ”abject confusion” made dealers and Auto manufacturers more money, we would see 13 Camry variants and 13 Accord variants each highly customizable. In fact, we would see 13 variants of every vehicle made, right?
100% agree...... it is working..... for now...... and Camry’s outsell wranglers by about 100k units per year I think.Sales speak for themselves.
I am sure youre great at your job. Jeeps marketing people know what they are doing with theirs.
jeep used to be the country mans ride. Now you see all kind of yappies driving them.
Jeep is selling, it must work.
agreed.All you have to do is ignore all the "special" editions. Sport, Sahara, or Rubicon depending on what you desire. The rest are just clutter.
What struck me most is the 3.6 Pentastar is now a $1,250 option. They're really pushing those turbos hard now!
That was my thinking exactly. I was very close to getting a Sahara off the lot when these High Altitude trims became available to order at damn near the same price. Plus I got the upgraded interior and I really like the color matched options.I like the special editions. The buyer that walks into a dealership clueless will not be confused, he will not care. That buyer is looking at what looks good and/or drives good. He may want a particular feature and if the jeep has it, an edition name will not matter, it may even add some pinache.
The buyer who researches will often find the editions are good deals if the edition has a lot of features that he wanted anyway.
The only issue is what happens to regular "altitude" owners, will they now be called "low altitude."