Pricing in the used market: mods vs stock

[Dkretden]

I am a new Jeeper. Asking this question about USED Jeep prices .....

scenario: Used JL 2018 (just for reference) Rubicon. Original List price $50,000.

hypothetically four people each purchased the exact same configured Jeep (see above). Each drove the exact same miles and each maintained it exactly the same.

one Jeeper kept it totally stock. Cost of mods $0

one jeeper added after market rails and a grille guard cost of mods $2k

one Jeeper added the same above but also a winch, new front and rear bumpers/tire carrier, a 2” lift, and 35’s. Cost $12k

one Jeeper added all the above and then skid plates, and all sorts of other focused off road stuff. Cost $20k

now it’s time to sell......

The stock model (again, totally hypothetically) sells for $37k

what do the other Jeeps sell for?

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[TXRubicon]

5%-7% of what the mods cost at best

 

[jakebrake]

put it in these terms, tell jeepers 3 and 4 to either sell it privately, or, start taking shit off....and, fast.

 

[Dkretden]

Two very interesting responses. Thank you.

 

[rickinAZ]

I think that the quality/tastefulness of the modifications matter as well.

 

[jakebrake]

To someone who knows? Damn right...

To john q public, money talks

 

[emoody007]

IMHO... aftermarket mods depend on a multitude of things. Were they done tastefully and with case purpose? How old is the vehicle and the mods? How hard was the Jeep and it's mods used? As time goes by the aftermarket mods definitely depreciate faster than the Jeep. If I were looking at an 08' JKU with a 6" coil over lift, honestly that coil over kit is cool and makes the Jeep worth more to most buyers but the added value to the base price of that Jeep is less than a newer Jeep with the same setup. I hate it when people sell used Jeeps and add up the total they spent on aftermarket then add that to the price like those mods are still worth what they paid for them. I mean if the mods were recently added... then maybe try to get your money back out of it. Do they help you get more for the Jeep? In most cases with the right buyer absolutely.

I would say a rough rule of thumb would be that the added mods depreciate at about twice the rate as the vehicle.

Hypothetical scenerio:
2020 JLU Rubicon 50k with 20k worth of aftermarket from the dealer
Day after driving off the lot, Jeep = 45k, accessories = 16k
I'm not sure what the actual depreciation is when you drive off the lot I'm just giving a rough example.

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