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Price paid for 2021 Wrangler 80 Anniversary .

aldo98229

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Historically people have been paying 10% off sticker for JLs. But it appears there is a shortage of Wrangler at the moment, so prices are all over the place.

My dealer has 10% markups on everything on the lot. Including 2020 Chrysler 300s and Dodge Chargers, which are not hot right now.

There’s a well-equipped 2021 Unlimited Rubicon in the showroom: it is Sarge green with gorgeous saddle leather, sticker is $61,000; he is asking $67,000 after his “market adjustment.” He can stick it somewhere...

The mind of the car dealer is a strange place.
 

WhereRU_A-A-Ron

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We ended up paying about 2% below invoice for our 2021 JLU Willys. Worked out to just over 9% off MSRP.

Dealer was “happy” to offer us invoice price plus doc fee and I countered with 3% below invoice with doc fee included. I was happy with the deal we got especially since we custom ordered.
 

TheRaven

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We bought ours in November. $43745 MSRP, paid $39205. It's a little over 10% off MSRP.
 

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ClaviusBase

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I bought an 80th anniversary last week and the msrp was 41,775 and I got them to take 1,000 off. The sales guy said that’s all they could do because they’d sell it shortly if I didn’t buy it. I live in a sort of uppity little town just outside LA so I’m not surprised. It’s a lot cheaper than the Bronco I was saving up for though so I’m super happy with the price and super happy with the Jeep.
 

OMTBiker

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Sticker 53,100, buying for 49,374. Just about 2.5% under invoice.
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